Content Marketing Specialist, HomeStars
B2B
Home repair & renovation marketplace
Job no longer available
Home repair & renovation marketplace
201-500 employees
Job no longer available
201-500 employees
Company mission
To give people the tools they need to hire right the first time, for every home improvement project.
Role
Who you are
- Must-have 2-5 years of experience in a similar role (content writer, copywriter), planning and writing content that converts
- Must have a portfolio of published articles!
- Experienced in systematically improving organic search performance and driving traffic
- Strong analytical skills, and experience working with tools like Google Analytics, Looker, Google Search Console, Ahrefs, etc
- Strong content strategy skills, including data-driven content creation
- Exceptional writing and editing skills with an eye for detail and grammar
- Strong project management, and organizational skills
- Comfortable interviewing members of the public and industry professionals
- You have an avid interest in content and SEO, and you keep up with industry news and trends
- You’re customer-focused and you thrive in a fast-paced team environment
Desirable
- Educational background in journalism, PR, communications, marketing or related
- Experience networking with media professionals is a plus
- Familiarity with the home services industry
What the job involves
- As our B2B Content Marketing Specialist, you will be primarily responsible for the content strategy geared towards home service professionals
- You will collaborate closely with the Marketing, Product/UX, Customer Success and Sales teams to ensure we have a unified Brand voice/tone across all forms of communication to our prospects and customers. Success in this role means contributing to the team’s efforts to hit growth targets as well as completing key strategic projects
- Blog Writing: consistently produce high-quality blog articles that will help us in attracting new users to the website; 2,000+ word blogs (2-3 articles per week)
- Conversion-driven Content: support in writing engaging content for all marketing channels, such as: email, landing pages, and paid ads - ensuring unified Brand voice/tone
- Generative AI: effectively utilize automation (ChatGPT) to scale and enhance content production
- Website Management: manage & optimize our blog content built on WordPress CMS
- SEO Strategy: conduct keyword research and use SEO best practices to build a content calendar aimed towards increasing organic website traffic
- Content Calendar: develop and manage content planning calendar & reports that will showcase the performance of the content assets produced
- Cross-team collaboration: work with Marketing, Product/UX, Sales, and Customer Success teams to achieve key strategic objectives
- Hours: Mon-Fri, 40 hours/week
Our take
HomeStars is Canada’s largest online marketplace for home professionals, connecting owners with sole traders and companies in their area. The company has been around since 2006, steadily growing into a household name in Canada.
HomeStars has been smart in avoiding stretching itself too thin, by focusing on just one country and developing a solid and trusted reputation with both consumers and contracting companies, who are often undercut by this kind of marketplace model across many industries.
HomeStars now aims to capitalise on a surging home improvement trend in Canada, where loan applications for renovations, particularly from the millennial generation, are soaring.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2011
$0.8m
ANGEL
Aug 2009
$0.4m
SEED
Total funding: $2.2m
Company benefits
- All roles are currently remote. Office equipment supplied!
- Equity in the business: Share in HomeStars’ success with a $5,000USD/year grant
- Comprehensive benefits package. We want our employees to stay healthy!
- Monthly wellness activities to support your mental and physical health
- Home Improvement Credit: All employees receive a yearly credit to use toward a service from HomeStars
- December Closure: Our whole team takes a break in the last week of December, every year
- Personal Days: 5 extra days off per year, on top of vacation and sick days
- Beautiful brick & beam office in the heart of Toronto’s entertainment district, including a rec room with lounge, ping pong, darts, and foosball
- Career growth & education budget
- GoodLife Gym membership discount
- Casual dress code
Company HQ
Wellington Place, Toronto, ON
Leadership
Shir Magen
(CEO, not founder)Was previously the Director of Offering & Product Marketing for Matonomy Media Group, a Senior Director of Sales and Marketing at Wave and and Advisory Board Member for MyRemoteClinic. Magen joined HomeStars as VP of Marketing, and moved to SVP of Product and Marketing before taking on the role as CEO.
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