Director of Marketing, Census
$150-220k
+ Equity
Data warehouse syncing tool
Open for applications
Data warehouse syncing tool
201-500 employees
Open for applications
$150-220k
+ Equity
201-500 employees
Company mission
To build a data platform that enables everyone to have access to trusted data so they can take action and automate their business.
Role
Who you are
- 5+ years of experience in B2B growth marketing, with a proven track record of driving user acquisition and product adoption
- Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success
- Data driven and analytical, but not myopic to incremental A/B test results — can see the forest for the trees
- An entrepreneurial and high-ownership mindset. You are comfortable handling ambiguity and rolling up your sleeves to own work streams from end to end
- Obsession with learning about the customer, whether it’s via ad-hoc interviews, feedback, or research sprints, to better understand pain points and needs
- A bias towards action. You understand that most decisions can be revisited and improved over time and that done is often better than perfect
- If you're passionate about growth, data, and making a real impact, we want to hear from you!
Desirable
- Experience in the data infrastructure or SaaS industry
- Deep understanding of marketing tech, knows the in and out of tools like Hubspot, Customer.io, Koala, Salesforce, etc
- Fluent in SQL
- Familiarity with JS and Python. Can write ok scripts with GPT as an ally ;)
What the job involves
- As the Director of Marketing at Census, you'll be at the forefront of driving our B2B customer acquisition and revenue growth
- You'll develop and execute experiments and programs to acquire more Operations, Data, and Growth users and drive feature adoptions
- You'll work closely with our product, Sales, Operations, and data teams to optimize our customer journey with North Star's metrics of New Users Acquisition and Org Activations
- Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments
- Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth
- Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates
- Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
- Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
- Own and optimize marketing budget allocation to maximize ROI across global markets
- Create compelling, personalized marketing campaigns that resonate with our target B2B audience
Our take
Companies spend inordinate amounts of time and money building data warehouses and moving data from enterprise applications. Census smooths over that syncing process and makes the resultant information available to employees from across the company.
Unlike most business intelligence tools, Census operationalizes data directly from the data warehouse of a company, and syncs that information with a company’s favourite apps like Salesforce, Marketo and Zendesk. This allows non-data teams such as marketing and sales to access the accurate, up-to-date information they need without requiring coding skills or intensive support from data or developer teams.
The company believes that it can go further to refine its product and fulfil its ambition of building a platform that will allow non-technical users to build data-led queries. It is making positive strides in this direction, for instance in becoming the first company to integrate third-party enrichment data (provided by Clearbit, for instance) into its customers' data warehouses.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2022
$60m
SERIES B
Feb 2021
$16m
SERIES A
Total funding: $80.3m
Company benefits
- 401k Matching — investing in your future can be expensive so we want to help
- Opportunities to grow within the company across all departments
- 12 weeks of fully paid parental leave. Growing family? Amazing! Congratulations. You and our founders have something in common. Take the time you need and don’t feel guilty doing it
- We want you to take care of yourself so your medical, dental, and vision plans are heavily subsidized. 99% employer-paid medical coverage for you AND your dependents 🤯 Almost forgot to mention, the plan is a Platinum PPO
- Modern Health - Mental wellness, therapy, and professional & personal coaching sessions
- Flexible work schedule & unlimited PTO. Two weeks per year — minimum. Yes, minimum. We don’t want you to get burnt out, so take the time you need to recharge
- All the tools you need to do your best work. We provide the laptop and you get a one-time stipend to purchase the peripherals you need
- Ongoing support for professional learning & development
- Remote & hybrid work options
Company values
- Go the extra mile
- Our best work is always ahead
- Create superheroes
- Trust by default
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Sean Lynch
(CPO)Worked as a Product Manager for Google and a Group Product Manager for Dropbox. Also previously co-founded TapEngage, a YC-backed tablet advertising platform.
Anton Vaynshtok
(CEO)Worked as a Senior Software Engineer at Amazon.com and BlueKai, the latter of which was acquired by Oracle. Proceeded to found Meldium, which was acquired by LogMeIn.
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