Director of Marketing, Census
$150-220k
+ Equity
Universal data platform
Open for applications
Universal data platform
101-200 employees
Open for applications
$150-220k
+ Equity
101-200 employees
Company mission
To help companies build better operations with a modern data platform.
Role
Who you are
- 5+ years of experience in B2B growth marketing, with a proven track record of driving user acquisition and product adoption
- Excellent written and verbal communication skills, capable of inspiring teams with a clear and shared vision of success
- Data driven and analytical, but not myopic to incremental A/B test results — can see the forest for the trees
- An entrepreneurial and high-ownership mindset. You are comfortable handling ambiguity and rolling up your sleeves to own work streams from end to end
- Obsession with learning about the customer, whether it’s via ad-hoc interviews, feedback, or research sprints, to better understand pain points and needs
- A bias towards action. You understand that most decisions can be revisited and improved over time and that done is often better than perfect
- If you're passionate about growth, data, and making a real impact, we want to hear from you!
Desirable
- Experience in the data infrastructure or SaaS industry
- Deep understanding of marketing tech, knows the in and out of tools like Hubspot, Customer.io, Koala, Salesforce, etc
- Fluent in SQL
- Familiarity with JS and Python. Can write ok scripts with GPT as an ally ;)
What the job involves
- As the Director of Marketing at Census, you'll be at the forefront of driving our B2B customer acquisition and revenue growth
- You'll develop and execute experiments and programs to acquire more Operations, Data, and Growth users and drive feature adoptions
- You'll work closely with our product, Sales, Operations, and data teams to optimize our customer journey with North Star's metrics of New Users Acquisition and Org Activations
- Design and implement data-driven growth strategies to accelerate customer acquisition and revenue growth for our B2B segments
- Develop and manage partnerships, affiliate programs, and other scalable growth channels to drive top-of-funnel growth
- Collaborate with Product, Data Science, and Engineering teams to optimize the self-serve customer journey and improve conversion rates
- Analyze customer data to identify trends, opportunities, and pain points, using these insights to inform marketing strategies
- Lead cross-functional initiatives to launch new growth experiments and optimize existing channels
- Own and optimize marketing budget allocation to maximize ROI across global markets
- Create compelling, personalized marketing campaigns that resonate with our target B2B audience
Our take
Companies spend inordinate amounts of time and money building data warehouses and moving data from enterprise applications. Census smooths over that syncing process and makes the resultant information available to employees from across the company.
Unlike most business intelligence tools, Census operationalizes data directly from the data warehouse of a company, and syncs that information with a company’s favourite apps like Salesforce, Marketo and Zendesk. This allows non-data teams such as marketing and sales to access the accurate, up-to-date information they need without requiring coding skills or intensive support from data or developer teams.
The company believes that it can go further to refine its product and fulfil its ambition of building a platform that will allow non-technical users to build data-led queries. It is making positive strides in this direction, with a key move being the recent acquisition of Falcrum, an AI-powered customer segmentation platform. This strategic addition is set to fast-track Census's roadmap, bringing the company one step closer to its goals.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2022
$60m
SERIES B
Feb 2021
$16m
SERIES A
Total funding: $80.3m
Company benefits
- 12 weeks of fully paid parental leave. Growing family? Amazing! Congratulations. Take the time you need and don’t feel guilty doing it
- Flexible work schedule & unlimited PTO. Take the time you need to recharge
- 401k Matching for Canadian and US employees — investing in your future can be expensive so we want to help
- Medical, dental, and vision plans are heavily subsidized. 99% employer-paid medical coverage for you AND your dependents 🤯 (US employees)
- All the tools you need to do your best work
- Hybrid (SF, NYC, Denver) & remote work options
- Opportunities to grow within the company across all departments
- Ongoing support for professional learning & development
Company HQ
SoMa, San Francisco, CA
Leadership
Sean Lynch
(Co-Founder & CPO)Previously worked as a Product Manager for Google and a Group Product Manager for Dropbox. Also previously co-founded TapEngage, a YC-backed tablet advertising platform.
Anton Vaynshtok
(Co-Founder & CEO)Previously worked as a Senior Software Engineer at Amazon.com and BlueKai, the latter of which was acquired by Oracle. Proceeded to found Meldium, which was acquired by LogMeIn.
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