CRM / Retention Marketing Manager, Storypod
$65-75k
Screenless storytelling platform for children
Be an early applicant
Screenless storytelling platform for children
1-20 employees
Be an early applicant
$65-75k
1-20 employees
Company mission
To raise smart and healthy kids through the power of audio-play!
Role
Who you are
- Bachelor’s degree in business studies, marketing, or a comparable area
- Minimum three years of experience in a Digital Marketing role
- A/B testing mind-set
- Experience using mainstream marketing, ecommerce, and project management tools (eg Asana, Slack, Yotpo, Klaviyo, Shopify, Canva)
- An affinity for e-Commerce and customer retention / relationship management
- Excellent oral and written command of the English language
What the job involves
- We are looking for a well-rounded & detail-oriented CRM / Retention Manager to support Marketing initiatives critical to the growth of the company
- Supporting CMO to strategize and spearhead Marketing projects and initiatives beginning at post-purchase of the customer experience that drive customer retention and repurchases, including but not limited to:
- Product packaging & insert design and messaging
- Email, SMS, and direct mail marketing including segmentation by purchase behavior / customer type
- Loyalty & Referral programs
- Social, Community & Brand Ambassador programs
- Reputation management and reviews
- Customer surveying and feedback
- Planning and updating our Marketing Calendar (Email, SMS, Blog posts, et al)
- Reporting on core Marketing KPIs from all campaigns
Our take
Young children require constant engagement and stimulation to keep them happy, with a classic example being the act of storytelling. However, busy parents do not always have time to read a book with their children, and this often leads to the child being idly entertained by video content on the screens of tablets and smartphones.
Storypod provides a screenless storytelling toy for children, offering audio-exclusive content to encourage a reduction in screen time for children. The company sells soft toys, trivia cards, and other accessories that children tap onto the Storypod toy to automatically begin the reading of educational content, whilst also allowing children and their parents to record their own stories through the toy.
Whilst the vast amount of child-friendly educational content online will present a significant challenge to Storypod, the company has found a gap in the market, recognizing that many parents want to reduce their children's screen time. Through its screenless interactive audio learning experiences, the company aims to bring back screenless storytime and make learning more fun for children.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jun 2023
$1.5m
SERIES A
Jan 2022
$4m
SEED
Total funding: $7.4m
Company benefits
- Generous PTO (23 days per year for full-time staff)
- Benefits package: health/dental/vision, 401k (once eligible)
Company HQ
Northeast Coconut Grove, Miami, FL
Leadership
Daniel Buelhoff
(CEO)Experienced entrepreneur having previously co-founded YummChef, where they served as the CEO, Gourmesso, and ManuCo.
Gaston Blanchet
(CMO)Previously co-founded XENO Productions, Humanity for iPad, and Trunkster. Also served as the Head of Growth at Fluent Forever.
Dr. Wu (Wen-Liang)
(CPO)Served as the Senior Director of Motorola Mobility from 1998 to 204. They now serve as the Chairman of BEiBER Innovative Industrial Design.
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