Senior Director of Content, Wpromote
Internal Marketing
$140-185k
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$140-185k
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- The ideal candidate will have a comprehensive understanding of digital marketing, B2B and B2C customer segments, and market priorities
- Success in this role requires best-in-class strategic content expertise, the ability to build highly effective, engaging content that generates demand and delivers outsized value, outstanding writing and communications skills, and a strong sense of accountability
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; Master’s degree is preferred
- 7-10 years of experience leading content strategy for B2B companies; media/digital marketing experience preferred
- Strong interpersonal skills, with a capacity to encourage teamwork and handle projects within demanding timelines
- High-level communication experience with a solid background in content strategy and storytelling
- Proven leadership in guiding a content team to achieve outstanding outcomes
- Exceptional communication skills and the ability to articulate complex strategies to various stakeholders
- Previous experience building content strategy, including familiarity with the latest digital trends and content distribution channels
- Analytical skills, including the ability to conduct comprehensive research and turn insights into effective content
- Proven use of AI tools to augment process, content development, and execution
What the job involves
- The Senior Director, Content at Wpromote has a passion for storytelling and is an expert in generating audience engagement that propels business objectives
- This role is responsible for developing Wpromote’s content strategy for the agency’s internal owned, earned, and paid channels to establish our position as an industry leader, generate demand, and support revenue growth
- You’ll set the strategy for and directly manage the content team, developing unique cross-channel assets aligned with industry trends and brand priorities to drive impact for the business
- As a player-coach, you’ll oversee the team’s editorial work and create content in your own right
- The Senior Director, Content will report to the CMO based on the West Coast
- Leading the development and implementation of a content strategy to bolster marketing objectives and fuel new business growth
- Utilizing market research to identify content opportunities and enhance content effectiveness to drive better engagement and lead generation
- Collaborating with internal teams such as Product Marketing, Brand, Comms, Design, Web, Sales, Demand Generation, and Client Services to ensure content synchronicity with strategic business initiatives
- Managing, mentoring, and providing direction to a team of content creators to foster a collaborative and empowering environment that fuels high-quality content production
- Managing the entire content lifecycle, from concept to distribution, including editorial planning, creation and editing, publishing, and monitoring content performance
- Creating and maintaining a diverse content portfolio across multiple formats and channels, including videos, whitepapers, case studies, blogs, webinars, short and long-form content, and social media to drive brand awareness and demand for our services
- Working closely with the agency marketing team to integrate SEO and social best practices into content creation for optimal organic reach and online presence
- Establishing content KPIs, provide regular performance analyses to stakeholders, and refine content strategies based on data-driven insights
- Collaborating closely with the Demand Generation team to develop a content strategy that supports the entire customer lifecycle, from awareness to retention
- Aligning content with key agency narratives to support full-funnel marketing programs and ensure alignment with demand-generation goals
- Keeping pace with content marketing trends to continuously advance our content strategy
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
Share this job
View 25 more jobs at Wpromote