Technical Lifecycle Marketing Manager, Quizlet

• 5+ years of experience in computer science, marketing, or related field
• 2+ years of experience with Braze, Iterable, or a similar marketing automation platform
• Demonstrated experience working with Engineering, Product, and Data teams to integrate new events, attributes, and other data or channels
• Ability to write liquid logic, SQL, and/or HTML
• High interest and demonstrated skill in technical campaign setup
• Experience building and launching multi-channel marketing campaigns
• Keen attention to detail
• Strong problem identification and solving skills
• Ability to work independently across multiple projects and timelines

Desirable

• Quizlet’s Lifecycle Marketing team is passionate about crafting and executing impactful and effective programs to engage and delight our users
• Our goal is to take an innovative, creative, and analytical approach to building strong relationships with our audiences while delivering business value through our Lifecycle marketing channels
• We are a team that values consumer empathy, constant testing and iteration, and cross-functional collaboration
• As a Technical Lifecycle Marketing Manager at Quizlet, you will build out data-driven marketing strategies to enhance customer engagement and retention throughout their lifecycle
• You will leverage analytics to segment audiences, personalize campaigns, and optimize performance across multiple channels for a wide variety of audiences while maintaining rigorous best practice standards
• You will be responsible for contributing to the operational efficiency of the team
• Work with our broader team to build and deploy complex multi-channel lifecycle programs
• Collaborate with stakeholders on complex campaign logic and work with Engineering, Product, and Data teams to integrate new events and attributes
• Personalize campaigns and deliver recommendations with custom data and API calls
• Write custom logic to localize marketing campaigns for 19 markets
• Create and maintain technical documentation and user guides for all CRM channels
• Assist in handling email deliverability and reputation at scale
• Develop and implement a robust QC process to ensure 100% error-free delivery
• Assist in ad hoc Lifecycle Marketing Projects as needed