Senior Manger of Marketing Analytics, Upgrade
Cards
$140-190k
+ Stock option plan
2-3 days a week in office
Offering responsible credit to mainstream consumers
Be an early applicant
Offering responsible credit to mainstream consumers
1001+ employees
Be an early applicant
$140-190k
+ Stock option plan
2-3 days a week in office
1001+ employees
Company mission
To help our customers move in the right direction with responsible financial products that put more money in their pocket.
Role
Who you are
- Experience: 5+ years of experience in marketing analytics, growth analytics, or business analytics
- Domain Knowledge: Experience supporting credit card, consumer lending, digital banking, or fintech products strongly preferred. Strong familiarity with card acquisition funnels, marketing channels (e.g., Direct Mail, Digital, Affiliates), and lifecycle metrics
- Technical Skills: Advanced proficiency in SQL and Excel and experience working with large-scale datasets. Hands-on experience with analytical programming languages (Python or R) and visualization tools (Tableau, Power BI, etc.)
- Testing & Analytics: Deep understanding of experimentation methodologies, statistical analysis, and campaign measurement
- Business Acumen: Understanding of unit economics basics (CAC, LTV, conversion rates) and how marketing performance directly impacts business growth
- Communication: Exceptional communication and storytelling skills with a track record of translating technical data into actionable insights for non-technical leadership
- Mindset: Highly organized, intellectually curious, and comfortable building from zero in a fast-paced environment
- English is required for all positions, as it involves interacting with staff at Upgrade's offices worldwide
What the job involves
- We are seeking a strategic, hands-on, and data-driven Senior Manager, Marketing Analytics to help drive the growth, performance, and optimization of our credit card products
- In this role, you will be a key analytical partner to our Growth Marketing, Product, Finance, and Executive Leadership teams
- You will play a pivotal role in designing experimentation frameworks, analyzing acquisition campaign performance, and establishing the foundational reporting infrastructure needed to scale our card business
- This is a rare, high-visibility opportunity to join immediately following a new product launch and build marketing analytics capabilities in a greenfield environment from the ground up
- Marketing Performance & Campaign Optimization:
- Campaign & Channel Performance: Partner closely with Growth Marketing teams to analyze and optimize marketing campaigns, acquisition funnels, channel mix, creative performance, and customer acquisition costs (CAC) across direct mail, digital, and affiliate channels
- Optimization Engine Support: Collaborate across credit, finance, and strategy teams to support campaign launches and help refine targeting frameworks to maximize growth while maintaining risk thresholds
- Audience & Funnel Analysis: Conduct exploratory data analysis to uncover cardholder behavior patterns, audience segmentation opportunities, and application funnel drop-off dynamics
- Experimentation & Strategic Insights:
- A/B & Multivariate Testing: Design, implement, and measure rigorous testing frameworks for marketing campaigns, targeting strategies, and creative assets
- Impact & Statistical Analysis: Perform detailed test reads and statistical analyses to determine significance, conversion impacts, and downstream business impact on marketing KPIs
- Executive Storytelling: Synthesize complex datasets into actionable, data-driven recommendations and deliver compelling presentations to leadership to guide marketing spend and strategy
- BI, Reporting & Greenfield Analytics:
- Automated Reporting Infrastructure: Build and maintain comprehensive dashboards and automated reporting solutions (conversion funnels, transaction trends, and channel performance) from the ground up
- Self-Serve Analytics: Establish a clear reporting layer in our database so stakeholders across the company can easily understand business and campaign performance without writing SQL
- Data Standards: Partner with Data Engineering and BI teams to ensure data quality, standardized KPI definitions, and scalable attribution frameworks
Our take
Most credit cards don't encourage the owner to pay down their debt. The longer it takes to pay off the balance, the more money lenders are set to make. Upgrade is an online lender and card issuer doing things differently. The company offers personal loans and credit cards, but with a fixed instalment structure and a set number of equal payments. This ensures the balance reduces every month.
The company believes this model reduces default rates, as borrowers are forced to pay down rather than maintain their debt, and it encourages a greater commitment to repay the balance. Further, by combining the ease of a Visa card with the fixed payments and decreased rates of a personal loan, Upgrade sets itself apart from competitors.
In 2021, Upgrade launched its mobile banking and debit card to onboard new customers and increase loyalty. The fixed-rate nature of the company's cards is expected to be of use to customers in future years in an environment of rising rates. Off the back of impressive growth milestones in 2025, the company raised $165 million in Series G funding, raising its valuation to $7.3 billion, a comfortable position for a future IPO.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2025
$165m
SERIES G
Nov 2021
$280m
SERIES F
Total funding: $712m
Company benefits
- Stock option plan
- 100% paid coverage of medical, dental and vision insurance
- Flexible PTO
- Opportunities for professional growth and development
- Paid parental leave
- Health & wellness initiatives
Company HQ
Financial District, San Francisco, CA
Leadership
Renaud Laplanche
(Co-Founder & CEO)After an MBA at London Business School, Renaud spent 5 years as an Associate at Clearly Gottlieb Steen & Hamilton and co-founded MatchPoint. They then left Oracle after a year to co-found Lending Club in 2006 and co-founded Upgrade in August 2016.
Adelina Grozdanova
(Co-Founder & Head of Investor Group)Adelina started their career with 6 years at Morgan Stanley after a degree at Princeton. They left banking in 2012 to join Lending Club as VP, and after 3 years co-founded Upgrade, serving as Head of Investor Group since 2016.
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