Senior Associate of Lifecycle Marketing, Spot & Tango
More information about location
3 days a week in office (Manhattan, NY)
Healthy dog food delivery service
Posted today
Healthy dog food delivery service
21-100 employees
Posted today
More information about location
3 days a week in office (Manhattan, NY)
21-100 employees
Company mission
To make your pet healthier and happier, simplifying your role as a pet parent along the way.
Role
Who you are
- Bachelor's degree
- 4+ years of experience in lifecycle, CRM, or email marketing, ideally at a DTC or subscription business
- Hands-on experience with Klaviyo or a comparable ESP
- Strong attention to detail and QA discipline
- Comfortable working in BI tools (Looker, Omni, or similar) to pull and analyze performance data
- Fluent with AI tools and using them to do more: analyzing performance, automating reporting, and building strategy
- Excellent communication and collaboration skills
- A builder's mindset, comfortable owning programs end to end and creating structure where there isn't any yet
- Comfortable working in a fast-paced startup environment and willing to take ownership to push projects over the finish line
What the job involves
- As a Senior LCM Associate on Spot & Tango's Lifecycle & Retention Marketing team, you will own lifecycle strategy and execution across a set of our product lines, running email and SMS end to end in Klaviyo from creative brief through build, QA, deployment, and optimization.
- You will partner cross-functionally with designers, analysts, engineers, and other stakeholders to build programs that turn a first order into a long-term one, including the opportunity to design and launch new lifecycle programs from scratch
- This is an exciting opportunity to drive immediate impact at a leading pet health & wellness brand
- Own lifecycle strategy, execution, and the calendar and testing roadmap for your product lines
- Design and build new automated flows and campaign sends, and launch new lifecycle programs where none exist today
- Execute email and SMS end to end in Klaviyo: build, QA, schedule, and deploy
- Set up audiences, segments, and activity filters, and run full QA before every send, including links, dynamic content, cross-client rendering, and suppression and exclusion logic
- Own list health and deliverability, and keep email and SMS compliant with CAN-SPAM, TCPA, and consent best practice
- Partner with Design on clear creative briefs, and review creative against brand voice and deliverability standards before handoff
- Map the customer journey and identify gaps in flow coverage across onboarding, retention, and winback
- Own the metrics that matter to the business (retention, repeat purchase, and revenue from lifecycle), and design tests that isolate what you are trying to learn and read results with an eye for significance
- Work cross-functionally with creative, analytics, and product to get programs built and measured
Our take
Many dog food options fall short when it comes to providing complete nutrition, but Spot & Tango is changing that. Offering a range of fresh, nutritious meals, the company is raising the bar for pet owners who want the best for their dogs.
Founded by an experienced consultant and investment banking expert, Spot & Tango has a distinct business edge over many of its competitors. And the demand for its innovative approach to dog nutrition is undeniable, fuelling the company's impressive funding success and its first international expansion into Canada.
While the company faces the challenge of competing with long-established, larger pet food brands, it's not backing down. With significant investments in production and the opening of its own manufacturing plant, Spot & Tango is positioning itself to compete - and thrive - in the years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2022
$38.5m
SERIES B
Mar 2022
$13.3m
SERIES A
Total funding: $59.3m
Company benefits
- 401(k) with company match
- Medical, dental, + vision coverage
- Employee discount on all products
- Dog-friendly NYC office
- Growth + development opportunities
- Paid company holidays
- Paid time off to recharge
Company HQ
Midtown South, New York, NY
Leadership
Russell Breuer
(CEO & Founder)Previously worked as a Principal at Nash & Co Capital, and as VP of both Zephyr Management and BerchWood Partners.
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