Content Marketing Manager, tacton
3+ days a week in office
Sales & product configuration vendor
Job no longer available
Sales & product configuration vendor
201-500 employees
Job no longer available
3+ days a week in office
201-500 employees
Company mission
To solve the digitalization challenges manufacturers face, redefining how their business operates and performs.
Role
Who you are
- 4-6+ years of experience in content marketing, product marketing, or similar roles within a B2B SaaS environment
- Bachelor's degree in marketing, communications, business, or related field
- Proven ability to create content that educates and engages target audiences
- Strong understanding of the B2B buying process and how to map content to various stages of the customer journey
- Experience working cross-functionally with sales, product, and marketing teams
- Excellent writing, editing, and communication skills
- Knowledge of content management systems (CMS), marketing automation tools, and analytics platforms
- Familiarity with SaaS products and enterprise software
- Experience with SEO best practices and digital content strategies
- You should be able to work from the Tacton office in Chicago about three days per week
What the job involves
- As a Content Marketing Manager at Tacton, you will play a crucial role in enhancing our digital presence and customer engagement
- Reporting to Lori McInerney, SVP Global Marketing, you will work closely with the marketing, sales, and product teams to develop and execute a comprehensive content strategy
- Your work will be instrumental in bridging the gap between product, marketing, and sales by creating thought leadership and educational content that clearly articulates our product value and market differentiation
- Develop and own the monthly content calendar and blog
- Develop and own the monthly social media calendar and execute across key social platforms
- Create/Write, manage, and optimize content assets such as blogs, case studies, white papers, reports, eBooks, webinars, and product videos
- Collaborate with subject matter experts to turn technical concepts into easily digestible content
- Support lead-generation campaigns through targeted content and messaging
- Personalize and tailor messaging and content to different audiences by persona and vertical
- Assist with product launches by creating product one-sheets, solution guides, videos, sales presentations, and sales enablement materials
- Collaborate with demand generation, PR, product marketing, social media, and events teams to ensure consistent messaging and content
- Support customer events by creating event-specific content and collateral
- Work closely with demand generation on email cadences for marketing sends and SDR outreach
Application process
- Screening call with Global Talent Acquisition Partner
- Personality test and logical ability test
- Business interview with our hiring manager
- Cultural and background interview with global talent acquisition
- Interview with internal partner
- Peer meeting
- Reference check
Our take
Tacton Systems provides sales solutions to manufacturers of complex products. The company offers a cloud-based software platform called Tacton CPQ (Configure, Price, Quote) that is helping businesses around the globe automate their sales process.
The platform uses AI and machine learning algorithms to allow sales teams to quickly and accurately produce quotes for complex products, such as industrial equipment, medical devices, and custom-made machinery. Creating an effortless customer buying experience, the software platform is allowing manufacturers to earn the trust of their customers.
With offices in Europe, North America, and Asia, Tacton clients include global manufacturers and businesses across various industries worldwide. The company has showcased strong momentum, with the growth reflecting the strong demand for its solutions leveraging CPQ technologies.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (1 round)
Nov 2017
$12m
LATE VC
Total funding: $12m
Company benefits
- Healthcare package
- Flexible work hours
Company values
- Collaborative
- Engaged
- Trustworthy
- Customer-Oriented
- Visionary
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Bo Gyldenvang
(CEO)Previously worked for BMC Software, initially as a Country Manager for Denmark and Norway before becoming a Vice President. Also worked at Software AG as a Vice President and COO.
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