Data Analyst, Hootsuite
Product
CA$82.3-115.3k
Social media management tool
Be an early applicant
Social media management tool
1001+ employees
Be an early applicant
CA$82.3-115.3k
1001+ employees
Company mission
To empower organizations to build trust and deepen relationships through the power of social.
Role
Who you are
- Intermediate level experience in data analytics, with a focus on product analytics or similar roles or equivalent combination of education and/or experience
- Strong proficiency in SQL for data extraction, manipulation, and reporting
- Experience with data visualization tools (e.g., Tableau, Power BI) to present product data insights effectively
- Familiarity with product analytics tools like Mixpanel, Amplitude, or Heap to track user interactions and product feature usage
- Strong knowledge of Excel for basic data analysis and reporting
- Ability to work collaboratively with product teams to understand data needs and deliver relevant insights
- Ability to identify trends and patterns in product data and provide actionable insights to drive product improvements
- Attention to detail and strong focus on maintaining data integrity and consistency
- Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders
- Solution seeker. You’re focused on tackling new challenges, solving problems, and moving the business forward—and you don’t wait to be asked
- Lifelong learner. You have a growth mindset – you’re here to learn, experiment, seek, apply, and provide feedback, share what works with your team, and move on from what doesn’t
- Resilient adapter. In the face of change and challenges, you bring a thoughtful, calm approach, and a focus on finding the new opportunity
- Intentional collaborator. You build positive working relationships across the business, bringing people together to foster new opportunities and to facilitate the efficient flow of information
- Critical challenger. You have the trust in your team to ask difficult questions in order to get to the best end result
- Active communicator. You listen actively and communicate ideas and information clearly, inclusively, and proactively
- Integrated thinker. You look beyond your role and responsibilities to understand how your team’s work drives broader organizational goals
- Accountable owner. You take pride in the work you’re responsible for with a mindset of ultimate accountability and reliability for the outcomes
- Bar-raiser. You step up to help your team grow and succeed, even when that means going beyond what might be expected
What the job involves
- The Data Analyst - Product will be responsible for gathering, analyzing, and interpreting product data to support key business decisions
- You will work closely with product teams to track product performance, monitor user behavior, and assist in generating actionable insights that drive product improvements
- This role involves supporting data collection, performing exploratory analysis, and contributing to data-driven solutions that optimize product features and enhance user experience
- In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model
- This role is open to applicants located in Toronto, Vancouver or remote throughout Canada where we comply with our legal hiring entities
- In this role, you will report to the Manager, Analytics - Product
- Data Collection & Cleaning: Collect and organize product-related data from various sources, ensuring data accuracy and readiness for analysis
- Product Performance Reporting: Generate and maintain reports and dashboards that track product KPIs, such as user engagement, retention, feature adoption, and conversion rates
- Exploratory Data Analysis: Analyze product data to uncover insights into user behavior, product usage, and opportunities for product optimization
- Collaborate with Product Teams: Work closely with product managers and other cross-functional teams to understand product analytics needs and deliver insights that support product development and strategy
- Support Product Decisions: Provide actionable insights based on product data analysis, enabling product teams to make informed decisions that drive product improvements
- Data Visualization: Use tools like Tableau or Power BI to visualize product data and communicate findings clearly to stakeholders
- Data Integrity & Consistency: Ensure the quality and integrity of product data by performing regular audits and maintaining consistent data management practices
Our take
Hootsuite is a leading social media management platform that’s been around since the early days of this now-ballooning online sector. With over 25 million customers, and used by staff at over four fifths of the Fortune 1000, this giant is hugely competitive in the space.
Thought Hootsuite's plans for an IPO didn't survive the tough economic conditions of 2022, it managed to rework its priorities to get back on course. For example, its acquisitions of Sparkcentral and Talkwalker allowed the company to expand into customer service and integrate AI, respectively.
Hootsuite's offering nowadays supplies businesses with a social media performance engine to turn insights into action, all fuelled by artificial intelligence. Unfortunately, the company once again laid off staff during 2025, stating an investment in its future where decisions are made faster and ownership is clear.
Steph
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2014
$60m
SERIES D
Aug 2013
$165m
SERIES B
Total funding: $246.9m
Company benefits
- 100% coverage on mental health-related treatments in North America. Culturally appropriate trauma counselling services
- A company-wide Wellness Week between July 5 to 12 where we can all “unplug” together
- Accidental death and dismemberment (AD&D) Insurance
- Dental Insurance
- Disability Insurance
- Employee Assistance Program
- Gym / Wellness Reimbursement ($55 per month)
- Gym Discount
- Health Insurance
- Life Insurance
- Maternity Leave
- PTO (Vacation / Personal Days) - 20 days. After your two year anniversary, you get an additional two days each year until you reach thirty days (six weeks) at your sixth anniversary
- Paternity Leave
- Sick Time (for individual employee and family members)
- Bereavement Leave
- Business Travel Insurance
- Company Phones
- Fertility Assistance (Coverage for fertility treatments and gender affirmation surgeries)
- Immigration Assistance
- Phone Bill Reimbursement ($50 per month)
- Remote Work
- 401k
- Employee Discount
- Pet Friendly Workplace
- RRSP Matching
- Volunteer Time Off
Company HQ
South Main, Vancouver, BC
Leadership
Ryan Holmes
(Founder & Board Member)Previously founded interactive agency Invoke Media, served on the Board of Directors for Ariztia, and founded pre-seed fund LOI Venture.
Irina Novoselsky
(CEO)Previously Board Member at Lemonade and World Business Chicago, CEO at CareerBuilder and President at Novitex Enterprise Solutions.
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