Marketing Developer, Vida Health
Clinical Interventions
$80-95k
More information about location
Virtual care for physical and mental illnesses
Be an early applicant
Virtual care for physical and mental illnesses
501-1000 employees
Be an early applicant
$80-95k
More information about location
501-1000 employees
Company mission
To eradicate chronic illness, both physical and mental.
Role
Who you are
- This role is ideal for someone who thrives at the intersection of clinical technology, data engineering and automation strategy—and wants to directly impact the member experience at scale for a healthcare company
- 1-2+ years of experience in Braze CRM tool
- 1 year of writing SQL scripts in BigQuery
- Tech skills: API work, data modeling, analytics, SQL, scripting
- Familiarity with DBT data models preferred
- Familiarity with Looker data models preferred
- Experience in a healthcare setting preferred
What the job involves
- Vida is seeking a Marketing Developer, Clinical Interventions to build, optimize and scale our telemedicine interventions
- In this role, you will be instrumental in ensuring our members receive personalized, timely and data-driven communications and action steps through Braze- and ensure that our clinicians do, too
- You will collaborate closely with the Automation Manager, VP Program and Intervention Design, Telehealth Interventions Designer and cross-functional data teams to create and maintain the data pipelines, custom attributes and event structures that power lifecycle clinical care communications, behavioral triggers and advanced segmentation in Braze
- Develop, test and deploy custom attributes and custom event data flows from DBT/BigQuery to Braze, enabling rich personalization, dynamic audience targeting and reliable clinical alerts
- Create complex canvases or campaigns for clinical care communications to members or providers
- Partner with clinical and data teams to ensure accurate, real-time data syncing and scalable campaign automation
- Implement and maintain data integrations, including merging data records, performing regular data maintenance and removing unnecessary data fields
- Unlock clinical care communication reporting within Braze
- Proactively identify and resolve data integrity issues impacting campaign performance and reporting accuracy
- Help architect a sustainable, future-proof MarTech foundation for omnichannel communication and advanced analytics
- Conduct QA for all lifecycle campaigns across channels (email, webhooks, SMS, push, IAM, content cards) with a focus on segmentation custom attribute and custom event logic
- Lead foundational Braze development by optimizing DBT and BigQuery data models, configuring custom attributes and custom events, writing and running SQL queries in BigQuery and troubleshooting technical issues across the marketing data stack
- Translate intervention designs into Braze steps/objects
- Build canvases and campaigns directly from campaigns docs (action mapping, linear flows, branching logic, timing)
- Configure conditional branches and paths to support different intervention types and audience segmentation
- Translate behavioral and clinical intent into technical requirements
Our take
Technology presents a vast range of solutions to help improve the quality of care that individuals can access, including health tracking apps, digital medical appointments and virtual health coaching. However, these innovations have ultimately resulted in a tangle of resources and solutions which can be difficult or inconvenient to access.
Vida Health integrates a wide variety of these innovations in the healthcare industry into packages, aiming to provide improved healthcare to individuals, employers and health insurers with an organized selection of physical and mental health services. This approach is more convenient and effective than finding and signing on to individual services, and Vida has accordingly grown a large customer base including the likes of PayPal, ebay and Prudential.
With the mass of options available to improve healthcare becoming overwhelming, Vida Health has been smart to identify the need for an integrated solution. Investors agree - it has attracted significant levels of funding. Going forward the company is well poised to grow further as employers increasingly realize the importance of supporting their employees' mental and physical health needs.
Steph
Company Specialist at Welcome to the Jungle
Insights
-28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2023
$28.5m
LATE VC
May 2021
$110m
SERIES D
Total funding: $216.5m
Company benefits
- Flexible paid time off
- Paid parental and family leave
- Learning and development opportunities
- Monthly wellness benefit
- Vida program access
- Work from home opportunities
- Comprehensive health plans
Company HQ
Financial District, San Francisco, CA
Leadership
Stephanie Tilenius
(CEO & Founder)Previously VP & GM of PayPal Merchant Services at PayPal SVP & GM - North America and Global Product at eBay and Vice President - Commerce and Payments at Google.
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