Product Marketing Manager, Keywords Studios
$100-150k
More information about location
Technical & creative services provider
Job no longer available
Technical & creative services provider
1001+ employees
Job no longer available
$100-150k
More information about location
1001+ employees
Company mission
To use the passion for games, technology, and media to create a global services platform for video games.
Role
Who you are
- The ideal candidate will have a strong background in analyzing market trends, developing marketing strategies, and effectively positioning products in the market
- Bachelor’s Degree or equivalent in business or related field
- 6+ years of combined experience in product marketing, mobile marketing, brand marketing, and/or marketing management
- Strong analytical skills with the ability to analyze market data and customer insight
- Analytical marketing experience translating data into actionable insight
- Experience managing a cross-functional team
- Project management skills to effectively manage multiple projects and meet deadlines
- Experience developing creative with internal teams or external agencies
- Excellent communication skills
- Bonus: a love for the gaming industry!
- Extra Bonus: you've worked for Keywords Studios or another major player in the gaming industry before
What the job involves
- This contract will start with a 6-month probationary period and will be renewed annually, given satisfactory team fit and performance
- We are looking for a highly motivated Product Marketing Manager who is passionate about driving the success of our products
- Define Marketing Strategy to drive business goals in collaboration with cross-functional teams and studio partners
- Develop and execute GTM plans for new games and live services within a cross-functional team
- Conduct market research and translate insights to inform the roadmap and marketing strategies
- Continuously research market trends and be the voice of the market to the CFX team
- Lead the cross-functional team and agency partners (creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand, etc.)
- Brief all internal and external stakeholders on marketing strategy, positioning, and messaging and approve all assets to ensure consistency across campaigns
- Manage relationships with multiple agencies and external partners
- Work with the Creative team on marketing asset development
- Collaborate with Analytics to build accountability and targets
- Produce campaign post-mortems (with the Ops team) to highlight learnings for the Growth & Studio team
- Manage marketing campaign calendars, asset deliveries, and messaging for target audiences in collaboration with your team
- Implement and track ASO improvements across app stores
Our take
Keywords Studios is an international technical service provider to the global video games industry and beyond. The company works as an external development partner for its users, enabling leading content creators and publishers to leverage Keywords' expertise and capacity across the lifecycle of interactive content. In so doing the company enables its clients who are operating in complex and fast-moving environments to remain lean and agile, and to focus on creating and monetising the most engaging experiences.
The company has over 70 studios in 26 countries across the globe. Providing integrated art production, engineering, audio services, testing, localisation, and player support services in more than 50 languages and 16 game platforms.
With a strong market position, Keywords provides services to nearly all of the prominent gaming companies, including T2, EA, Ubisoft, and Square Enix. Keywords had also been on an acquisition spree, with its total acquisition count sitting at 60 before it was acquired by private equity firm EQT in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- Medical, dental and vision benefits
- WFH Opportunities
- Flexible working hours
- Bonus Schemes
- And More (Varies by Location)
- Paid time off (including sick and select holidays)
- 401(k) with 3% employer matching
Company HQ
Carmanhall And Leopardstown, Dublin, Ireland
Leadership
Bertrand Bodson
(CEO)Current Non-Executive Director at Tesco and Wolters Kluwer. Co-Founder & former CEO of Bragster.com (Acquired by Guinness World Records). Previous Chief Digital & CMO at Sainsbury's, and Non-Executive Director of Electrocomponents.
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