Product Marketing Manager, Moloco
Website
Machine learning-powered performance advertising solutions
Job no longer available
Machine learning-powered performance advertising solutions
501-1000 employees
Job no longer available
501-1000 employees
Company mission
To empower businesses of all sizes to grow through operational machine learning.
Role
Who you are
- 5+ years of B2B product marketing experience at enterprise software companies, with proven success in messaging, positioning, and content strategy
- Website transformation ownership with demonstrated experience leading product-driven website redesigns or major content overhauls that improved conversion metrics
- Enterprise SaaS expertise working with technical and business decision-maker personas, ideally at high-growth companies
- Content strategy mastery including developing case studies, solution pages, technical documentation, and persona-driven messaging frameworks
- SEO and conversion optimization skills to create content that ranks well and drives measurable business outcomes
- Strong analytical capabilities to set website performance goals, track KPIs like traffic and conversions, and optimize based on data insights
- AI tool proficiency as a "force multiplier" - you're comfortable using AI to accelerate content creation, messaging development, and campaign execution
- Cross-functional leadership experience working with product, sales, and engineering teams to align on positioning and ensure accurate product representation
- Strategic thinking with execution focus - you can develop comprehensive website strategy while diving deep into content creation and performance optimization
- Self-sufficiency and ownership mindset to manage complex, multi-stakeholder projects independently while maintaining high quality standards
What the job involves
- As Website Product Marketing Manager, you'll transform Moloco.com into a world-class storytelling platform that unifies our three distinct product lines and makes it effortless for prospects to discover how Moloco's AI-powered solutions can drive their business success
- Own Website Product Marketing Strategy: Develop and execute comprehensive website strategy including architecture, content framework, and conversion optimization across all three Moloco product lines
- Create Compelling Product Positioning: Translate core product positioning into targeted messaging that resonates with specific customer segments and industry verticals
- Design Customer Journey Architecture: Structure site experience to guide different personas (technical evaluators, business decision-makers, industry specialists) through tailored discovery paths
- Develop High-Impact Content: Create product pages, solution content, case studies, and customer success stories that demonstrate Moloco's value across diverse use cases
- Drive Performance Optimization: Set and track website KPIs including traffic growth, conversion rates, SEO rankings, and ABM campaign performance
- Lead Cross-Functional Collaboration: Partner with product, sales, design, and engineering teams to ensure website accurately reflects product capabilities and market positioning
- Execute Product Marketing Initiatives: Beyond the website, lead additional PMM projects including go-to-market enablement, competitive positioning, and sales content development
- Implement AI-Powered Workflows: Leverage AI tools to scale content creation, optimize messaging, and streamline product marketing operations
- Establish Thought Leadership Hub: Position the website as a destination for industry insights, product expertise, and customer advocacy content
Our take
Moloco offers a cutting-edge platform that allows app developers and eCommerce marketplaces to fuel their growth through machine learning-driven advertising. Its suite of tools enables users to fine-tune campaigns, enhance user engagement, and broaden outreach, ultimately boosting profitability.
Positioned as the premier demand-side platform for ad performance across the open internet, Moloco has experienced substantial growth, securing significant funding and achieving Unicorn status in mid-2021. At the core of its Cloud DSP and Retail Media Platform lies a powerful ML engine leveraging deep neural networks (DNNs), facilitating automated, profitable, and scalable growth strategies for marketers.
Continuously evolving its flagship DSP with advanced features, Moloco consistently sets new benchmarks in ad spend. With expansion into retail media and MLaaS offerings, Moloco aims to democratize access to advanced machine learning capabilities for businesses of all sizes.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Aug 2021
$150m
SERIES C
Apr 2021
$20m
SERIES C
Total funding: $191.6m
Company benefits
- Comprehensive health and wellness: Competitive health (100% coverage for you), dental, vision and life insurance for you and your family. In addition, enjoy membership to Calm, Headspace, Spring Health, as well as fitness and health reimbursements
- Professional development: $2,500 Learning and Development stipend annually to grow yourself professionally
- Food and snacks: Enjoy lunch on us. We bring lunch in for employees everyday, In addition, our kitchens are filled with healthy snacks and beverages for you to enjoy
- Paid parental leave: Our parental leave for primary and secondary caregivers have you covered when you welcome a new child into your family
- Unlimited vacation: We encourage team members to take time off to relax and recharge with our flexible paid time off policy. We also offer leave time for various reasons
- Financial benefits: We provide equity and generous retirement benefits that help you prepare for your future. In addition, home office setup and phone, internet and transportation reimbursements
Company HQ
Centennial, Redwood City, CA
Leadership
Ikkjin Ahn
(Co-Founder & CEO)Previously worked as a Software Engineer at O1 and Humanex, before spending 2 years at YouTube and 3 at Google.
David Sehyuk Park
(Co-Founder & CIO)Prior to co-founding Moloco in 2013, David spent nearly 7 years at Oracle Corporation as a Software Engineer.
Salary benchmarks
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