Head of Growth Marketing, Podium Education
+ Equity
Experiential education company for universities
Open for applications
Experiential education company for universities
101-200 employees
Open for applications
+ Equity
101-200 employees
Company mission
To supercharge student outcomes.
Role
Who you are
- 10-15 years of experience in growth and lifecycle marketing, ideally in a high-volume B2C or education-focused environment with a focus on high-impact optimizations
- Deep expertise in Iterable or similar lifecycle marketing platforms (Braze, Klaviyo, etc.)
- Demonstrated success managing very large email/SMS lists and improving conversion rates across multiple audience segments
- Strong analytical skills — highly proficient in experimentation, segmentation, A/B testing, campaign optimization, and deriving insights that set clear direction for the team on what will be most impactful
- Builder for scale — track record of building systems and teams that scale through the use of automation and AI
- Creative and copy-savvy — able to ideate and oversee messaging that drives engagement and conversion
- High attention to detail — you QA everything and expect the same of your team
- Excellent project management skills with the ability to juggle multiple priorities in a fast-moving environment
- A collaborative leader and coach — able to inspire a team to move fast and execute with excellence
What the job involves
- We’re seeking a rockstar Head of Growth Marketing to own and scale our email and SMS marketing strategy across the full top, mid, and bottom-funnel student lifecycle — from lead capture to enrollment — for our university partners’ for-credit programs.
- You will be responsible for driving massive volume, optimizing performance through data and experimentation, and leading a team of campaign managers and marketing ops specialists to execute flawlessly and fast
- This is a high-impact, high-visibility role for someone who thrives on fast decision-making, loves building scalable systems, and is obsessed with conversion funnels, segmentation, and lifecycle messaging.
- You will report to the CMO and collaborate closely with our Enrollment, Brand Marketing, and University Success teams
- Own the email and SMS strategy to drive student lead generation, engagement, and conversion for Podium’s university programs
- Design, test, and optimize multi-step nurture funnels based on behavioral triggers and enrollment data
- Lead a team of campaign managers and marketing operations experts to build and execute large-scale, high-precision campaigns
- Manage high-volume email and SMS sends across multiple campaigns, segments, and partners — no stranger to sending thousands of messages per week
- Analyze performance daily and weekly using Iterable, Salesforce, and Tableau; constantly iterate on content, cadence, segmentation, and timing to improve conversion rates
- Collaborate with brand marketers and creative to develop compelling, conversion-focused messaging and creative
- Own the integration and operational use of Iterable and Twilio to power personalized, automated communications at scale
- Ensure high deliverability, compliance, and best practices for email and SMS at scale
Our take
College students often face the challenge of lacking real-world experience, making it difficult to land their first job. This can be particularly true for students who don't have connections or access to internship opportunities.
Podium Education tackles this problem by providing undergraduate students with real-world project-based experiences through its university network and career accelerator platform. Partnering with over 60 universities and leading corporations like Intel, Podium allows students to build in-demand skills in areas like digital marketing, coding, and data analytics.
To further strengthen its reach and impact, Podium recently acquired Untapped, an all-in-one early career talent platform connecting students with top companies like JP Morgan and Stripe. This acquisition brings together Podium's extensive university network with Untapped's vast employer network, ultimately, positioning Podium to become a leader in experiential education.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2022
$20m
SERIES B
Oct 2020
$12m
SERIES A
Total funding: $32m
Company benefits
- 401k, health, vision, and dental insurance package
- Unlimited paid time off
- Excellent birthing and bonding leave policies
- Monday team lunches
- Extremely passionate and intelligent colleagues
- Super cool offices, if you live in Austin or Phoenix
- Monthly team events
- Have a massive impact on the lives of others, every day
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Brooks Morgan
(Co-Founder & CEO)Previously the founder and CEO of GetAccepted (acquired by The Princeton Review). They also served as the CRO at The Princeton Review, COO at Uversity, and worked in VP, BD, and Sales at Infegy.
Alex Ricken
(Co-Founder & CPO)Previously a Director of the Global Freshman Academy at EdPlus at Arizona State University. Prior to this, they held Directorial roles at Kaplan Test Prep and served as the COO at Grockit.
Christopher Parrish
(Co-Founder)Previously worked at 2U in various roles, including Director of Strategic Operations and Senior Vice President. Prior to this, they worked at McGladrey and Bank of America.
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