Senior Copywriter, Kickstarter
$95-105.1k
More information about location
Crowdfunding platform for creative projects
Be an early applicant
Crowdfunding platform for creative projects
201-500 employees
Be an early applicant
$95-105.1k
More information about location
201-500 employees
Company mission
To help bring creative projects to life.
Role
Who you are
- The ideal candidate is adept at translating insights into messaging strategy and brand voice into copy with a clear point of view
- You have 4+ years of copywriting experience for an agency and/or brand with a demonstrated track record of successful go-to-market campaign copywriting and a robust portfolio of work
- You have demonstrated writing experience showcasing the ability to tailor voice and tone
- You have a passion for crafting language that is elevated, creative, intelligent, welcoming, and inclusive
- You are a strategic storyteller who understands how to steward ideas from creative brief to final campaign execution copy
- You have a keen eye for detail and appreciation for great design, with the ability to consider creative standards when preparing copy for various channels
- You’re a proactive problem-solver, who can partner with creative and content collaborators to guide on-brief, on-brand execution
- You’re open-minded to constructive feedback, using it as inspiration to evolve your approach
- You have a demonstrated ability to prioritize, meet deadlines, make decisions, and optimize outcomes
- You are a highly collaborative, adaptable team player with capacity to excel in a fast-paced environment
- You’re skilled in cultivating meaningful, trust-based internal and external relationships, including with agency partners
- You have the ability to work independently and manage multiple projects simultaneously
- You have excellent written and verbal communications, including presentation capabilities
- You have a knowledge of SEO best practices and how to write copy that is optimized for search engines
- You have a knowledge of industry trends and ability to serve as a subject area expert
- Bachelor’s degree in Marketing, Advertising, Journalism, English or a related field is preferred but not required
What the job involves
- Kickstarter is seeking an experienced Senior Copywriter (I) to join our Marketing team
- In this role, you will be responsible for crafting compelling and on-brand messaging that will help cultivate the next generation of creative entrepreneurs and strengthen brand affinity for creators and backers of Kickstarter campaigns
- This role will liaise with key internal stakeholders and agency partners to implement brand positioning and messaging across marketing campaigns, creative, social media, emails, and multi-channel product marketing initiatives, including the Kickstarter Blog
- You will work closely with our product, design, and marketing teams to ensure that our messaging is clear, consistent, and on-brand
- The role will be instrumental in the development of brand campaigns in collaboration with the Product and Marketing team, leveraging strong copy skills and brand acumen to bring dynamic campaigns to life
- Create copy for emails, social, marketing (product marketing needs, marketing campaign copy) that supports the process to build brand vision, mission, north-star priorities, campaign strategy, and unique positioning for Kickstarter and its properties Translate briefs into messaging guides, with careful creation of tone and voice that consistently represent the brand across all marketing platforms and channels
- Assist the Head of Editorial Strategy in editing and building posts for the Kickstarter Blog
- Collaborate with Product and Marketing to ensure consistent brand messaging and creative is embraced across all campaigns, activations, and channels
- Develop naming, taglines, and key messaging for brand campaigns and programs, using data-driven insights to support final recommendations
- Collaborate to support the development of brand positioning style guides and templates for messaging guides to support campaigns for our brand
- Contribute to the marketing planning process, supporting the development of a year-round messaging calendar
- Support Kickstarter and additional lines of business as appropriate
Our take
Kickstarter is a crowdfunding platform that is dedicated to the creative ecosystem, providing its community of painters, musicians, filmmakers, gamers, and all other creatives with a space to raise money for specific projects.
Kickstarter Campaigns operate on an “all-or-nothing” basis, meaning that if a campaign misses a deadline, they don’t get any of the money pledged to their project, however, creators are able to set deadlines and funding goals themselves in order to make the success of their campaign more manageable.
The company also launched a new feature in early 2023, called Drip, which enables creators to receive continued support from backers through subscription-based payments, ensuring sustainable funding for their projects.
By ensuring creatives retain 100% ownership of their work, the company simplifies the fundraising process by eliminating the need for long and complicated grant application processes, donors asking creators to make modifications, or last-minute edit requests from investors. Since its launch in 2009, 22 million people around the globe have pledged over $7.2 billion to help fund projects such as the early version of Phoebe Waller-Bridge’s Fleabag.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2024
$100m
LATE VC
Mar 2011
$10m
EARLY VC
Total funding: $120m
Company benefits
- Work from home opportunities
- Three percent safe harbor 401K contribution
- Equity
- Healthcare coverage
- 16 annual paid vacation days + 25 annual paid volunteer hours to all full-time employees
- Yearly reimbursable stiped for Remote Working and Wellness
- Continuous Learning
Company HQ
Greenpoint, NY
Leadership
Everette Taylor
(CEO, not founder)Founder of ET Enterprises. Former CMO of Artsy and Skurt. They also previously worked as Head of Growth (Interim) at Microsoft China.
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