Senior Demand Generation Manager, Prismatic

• 5+ years of demand generation experience at technical B2B SaaS companies with a proven track record of driving pipeline growth
• Deep understanding of technical buying processes and experience marketing to developers, product managers, and engineering leaders
• Marketing to developer tools, integration platforms, or API-focused products
• Hands-on experience with marketing automation platforms, CRM systems, and demand generation tools across multiple channels (email, paid advertising, SEO, webinars)
• Strong analytical skills with experience in funnel optimization, conversion rate analysis, and ROI measurement across marketing channels
• Proven ability to build and execute integrated campaigns that combine strategic thinking with tactical execution
• Experience with ABM strategies and multi-tier campaign personalization
• Excellent project management skills with the ability to orchestrate complex, cross-functional campaigns in a fast-paced environment

Desirable

• We're looking for a strategic and execution-focused Senior Demand Generation Manager to fuel our next phase of growth
• In this role, you'll own our demand generation strategy from conception to conversion, building and executing integrated campaigns that drive qualified pipeline for our sales team
• You'll work at the intersection of technical marketing and growth, developing sophisticated multi-channel programs that resonate with developers, product leaders, and engineering decision-makers
• This is an opportunity to make a significant impact at a fast-growing company while working with cutting-edge integration technology that's transforming how B2B software companies connect with their customers
• Develop and execute comprehensive demand generation strategies that drive qualified leads and pipeline growth, managing budget allocation across channels to maximize ROI
• Build and orchestrate integrated, multi-touch campaigns combining demand generation and demand capture tactics, aligned to company messaging and persona-specific value propositions
• Own and optimize our marketing funnel from awareness to conversion, tracking key metrics like cost per acquisition, conversion rates, and pipeline contribution by channel
• Design and manage lifecycle marketing programs including email automation, nurture sequences, and ABM campaigns across different customer tiers with personalized messaging
• Plan and execute webinars, content campaigns, and other demand generation initiatives that engage technical audiences and drive meaningful pipeline
• Collaborate cross-functionally with sales, product marketing, and content teams to ensure campaign alignment and optimize lead handoff processes
• Analyze market trends, competitor activities, and campaign performance data to inform strategic decisions and continuously improve program effectiveness