Growth Director, Airalo

• We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team
• You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic
• You do your best to flourish as an individual every day while working hard to foster a collaborative team environment
• You believe in the importance of being — and staying — authentic, honest, positive, and kind
• You are a good interlocutor with clear and concise communication
• You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty
• You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences
• Airalo is looking for a talented and motivated Growth Director, North America to join our team and support our rapid growth as we expand into the North American market while building our B2B & B2B2C offerings
• The ideal candidate should have similar experiences implementing rapid growth structures from scratch & possess a strong passion for Tech, Travel & Telecommunications
• A relevant degree with 7+ years of growth and paid marketing experience in product-led, hyper-growth & fast-paced, B2C, B2B, and/or B2B2C environments
• Effective interpersonal and communication skills, creative and pragmatic skills while collaborating with cross-functional teams & balancing competing priorities, and managing several time-sensitive projects simultaneously
• Subject matter expertise across top paid channels & strategies (ATL/BTL/TTL), including Facebook, Google, TikTok, Instagram, and Programmatic
• Hands-on expertise on the entire marketing tech stack, including CRM tools, Google Analytics, Hotjar, ad platforms, and SEO
• ‍Excellent analytical and problem-solving skills with a track record of data-driven approaches to solving complex product & business problems
• Leadership skills; experience in managing cross-functional teams with multiple levels of seniority & reporting lines across different timezones

Desirable

• In this role, you will have the opportunity to be one of the first local growth leaders to join Airalo, hence defining our brand vision & local team structure moving forward
• Work closely with the Chief of Growth and other team members in the department
• Lead, manage, and expand Growth Marketing cross-functional teams with multiple levels of seniority & reporting lines
• Map and implement a full funnel strategy to acquire, retain & upsell/cross-sell user leads at all steps of the travel tech journey
• Guide our user acquisition strategy to maximize our current paid user acquisition channels (Search, Social, Programmatic, Display, and Video) and lead the discovery of new or untapped channels
• Own all growth lifecycle activities based on a quarterly strategy by working with our retention team on tactics, campaigns, initiatives, and improving automation to drive experiments for activation, retention & referral
• Closely collaborate with the User Experience, Brand, and Regional divisions to apply best practices to scale all blog and social content, implementing SEO and ASO strategies, to grow organic lead acquisition
• Oversee the strategy and development of our entire social media ecosystem across key English speaking markets, including creative content, community engagement, and growth
• Develop the strategy and development of our entire influencer marketing ecosystem across key global markets, including overseeing standardization processes and reporting, facilitating knowledge sharing and fostering collaboration with other regional teams
• Plan and execute lead generation campaigns across channels such as Google, Meta, TikTok, or Native Advertising Platforms
• Develop roadmaps to drive the growth of each existing & high-potential innovative channel and lead initiatives to support them
• Implement & monitor proper tracking and attribution to monitor and analyze channel performance on lead volume, cost per lead, and performance down the funnel
• Understand SEO with first-hand experience in creating keyword strategies and drawing competitive analysis identifying opportunities to capture organic traffic