Marketing Manager, Blend
Cards Engagement
More information about location
3 days a week in office (Old Toronto, ON)
Business performance data & analytics
Be an early applicant
Business performance data & analytics
501-1000 employees
Be an early applicant
More information about location
3 days a week in office (Old Toronto, ON)
501-1000 employees
Company mission
To help advance our understanding of our customers and business performance.
Role
Who you are
- Exposure to the Agile methodology
- Expertise in driving performance growth across multiple dimensions and KPIs
- Deep knowledge of the product analytics and marketing tech stack
- Authentic, decisive, resilient, highly collaborative, and results-oriented
- 4+ YOE for Manager, 6+ YOE for Snr Manager
- Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically
- Hybrid Toronto onsite 3 times a week
What the job involves
- We are seeking a Marketing Manager- Cards Engagement to contribute to our next level of growth and expansion
- Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs
- As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives
- Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge
- Supports marketing objectives to set and refine annual and quarterly marketing plans
- Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs
- Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment
- Leads and executes engagement strategies across the credit card portfolio, including new product launches, events, upgrades, card refreshes and integrating them within existing programs to promote a seamless client experience
- Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs
- Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment
- Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices
- Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
- Champions proper usage of the client's brand in Canada, in full compliance with global brand guidelines and the bank's visual identity continuum
- Champions a high-performance environment and demonstrates a commitment to the client's values: accountability, passion, integrity and respect
- Delivers results in accordance to the client's behavioral competencies
- Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives
- Directs day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits
- Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk
- Including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct
- Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs
- Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance
Our take
As large enterprises digitise at increasingly complex rates, data solutions and advanced analytics are becoming increasingly vital services. Bled360 is a data science solution provider helping these companies leverage the data they harness in transformative ways.
Consisting of data scientists and engineers, the company aids large enterprises in machine learning operations, AI integration and data governance. Overall, it helps to boost the efficiency of data usage.
Blend360 has also been strategically growing through the acquisition of SMEs, in part funded by its 2022 Growth Equity investment. Companies it has acquired include FutureproofAI, enhancing its service offerings and customer base. Its acquisition of Montevideo Labs also enhances its position in LatAm regions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Town Center, Columbia, MD
Leadership
Patrick Hennessy
(CEO & Co-Founder)Previously Managing Director at Whitegate Capital Partners, Advisor to the CEO at Merkle and Vice President at Cornwell Data.
Tim Berry
(Co-Founder)Previously President of Merkle Europe, Senior Director of Rapp Collins Worldwide and Senior Manager at AT&T.
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