Vice President of Growth Marketing, Bicycle Health
$210.8-248.2k
Telehealth treatment program for addiction treatment
Job no longer available
Telehealth treatment program for addiction treatment
201-500 employees
Job no longer available
$210.8-248.2k
201-500 employees
Company mission
To provide accessible opioid use disorder treatment so individuals can quickly start life saving treatment and regain control of their lives.
Role
Who you are
- 10+ years of full-stack marketing and senior leadership experience scaling a high-growth direct-to-consumer business. Track record of taking a company from early adoption to a household name
- 4+ years of marketing leadership experience preferred
- Successful track record of hiring, building, and managing a marketing, and/or growth team at a rapidly scaling company
- Experience in digital marketing channel allocation with strong knowledge of paid advertising channels such as FB/IG, TikTok, and Google Ads
- Hands-on experience in SEM and Paid Social channels preferred
- Develop and implement the best attribution models to understand the performance of our marketing channels and optimize our spend
- Highly analytical; able to make data-driven decisions and establish effective metrics to approach marketing strategy and spend while not losing sight of the brand
- Proven success as a manager, mentor, and leader in a robust marketing organization
- Excellent cross-functional leader who is entrepreneurial and excels at both high-level thinking and execution and is effective at managing change in a fast-moving and constantly evolving business
- Ability to balance short-term goals and long-term goals and bring others along towards meeting these goals
- Deeply motivated and passionate about our mission and helping our patients
- Consistent access to a private work environment with high speed internet and professionally appropriate surroundings for frequent video conferencing and a workstation setup conducive to remote work needs
What the job involves
- This role will oversee all aspects of performance marketing, conversion rate optimization, SEO, nurture marketing and will help us grow this team
- This person will be a strategic leader at Bicycle Health who brings with them a proven track record of scaling and leading companies through growth
- The ideal candidate will be able to unlock cross-functional insights that allow Bicycle Health to optimally allocate marketing spend across channels and markets
- As a fast growth startup, we are looking for a low-ego leader that is excited about a “player-coach” position
- The VP of Growth Marketing will also be responsible for managing third-party agencies that the Marketing team uses for various marketing channels
- Design and execute a performance marketing strategy to rapidly grow Bicycle’s audience and customer base
- Implement best-in-class customer acquisition strategies and scale cross-channel media spend in an ROI-positive way
- Utilize a data-driven approach to inform acquisition and lifecycle strategy and campaigns
- Own the performance and maintenance of the Bicyclehealth.com website
- Track and optimize new patient conversion from paid and organic marketing channels
- Collaborate with the Enrollment Operations team to maximize enrollment while minimizing cost of enrollment
- Direct SEO team for content creation, keyword research, and SEO strategy
- Improve reactivation via email and SMS marketing
- Direct organic social media strategy
- Build a world-class marketing organization. Mentor and grow the existing team across performance marketing and growth optimization, attract and hire top talent, and establish infrastructure and processes for scale
- Foster a culture of ROI, data-driven decision-making, and organizational excellence. Establish success metrics and allocate resources to optimize performance and growth
- Be a visible, collaborative leader who communicates early and often with all team members
- All other duties as assigned
Our take
For people in the US struggling with opioid use disorder, stigma is a huge barrier to seeking treatment. Plus there's the issue of geography, with many parts of rural US lacking treatment facilities. Bicycle Health is on a mission to overcome these hurdles by providing virtual treatment, affording more privacy and greater access to patients.
The US opioid epidemic is severe, which is why there's been a notable outbreak of startups aiming to tackle addiction. Despite this competition, Bicycle Health is holding its own within the market, securing a number of strategic partnerships with health and insurance providers
Having joined Cigna Evernorth’s nationwide behavioral health network, Bicycle Health is aiming to significantly expand its footprint. It continues to secure funding that will support long-term, disciplined growth, and has expanded its leadership team in order to deepen its work.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2025
$16.5m
LATE VC
Sep 2022
$5m
SERIES B
Total funding: $103.8m
Company benefits
- Work remotely: 100% remote work environment with flexible hours. Live and work wherever you feel happiest.
- Salary: Our salary formula adjusts to your cost of living and experience.
- Technology: Get hooked up with the tools you need to be efficient in your work.
- Health: Medical, Dental and Vision coverage through United Healthcare (100% employer paid option available).
- Time Off: Discretionary PTO, 8 Paid Holidays, 144 hours of Paid Sick leave.
- Research: We support all staff in academic publishing.
- Equity incentive plan
- 401k
- Talented and fun coworkers who are passionate about addiction treatment.
- The opportunity to be part of a mission driven company and make a difference in patients’ lives.
Company HQ
Chinatown, Boston, MA
Leadership
Ankit Gupta
(CEO & Founder)Former Assistant Researcher at the Stanford University School of Medicine. Co-founded Pulse News, which was later integrated with LinkedIn, then became LinkedIn's Principal Product Manager of Connected Enterprise. Also the Co-founder of Docs and Hackers.
Share this job