Marketing Automation Manager, Xplor
More information about location
Platform combining SaaS with embedded payments
Be an early applicant
Platform combining SaaS with embedded payments
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To help businesses succeed by giving them the software, payments and commerce-accelerating technologies they need to thrive.
Role
Who you are
- B2B marketing programs experience (Salesforce, Pardot, Hubspot, Zapier, Gravity Forms, etc.)
- Logical and technical thinker – likes to build processes and solve problems
- Excellent attention to detail and organization skills
- Pardot certification preferred
- Experience using Salesforce
- Working knowledge of HTML, CSS, and JavaScript preferred
- Experience creating multi-channel campaigns
- Self-starter, willing to roll up your sleeves and do the work
- Applicable marketing automation skills
What the job involves
- You’ll join Xplor Fitness & Wellbeing and our Revenue Operations team, reporting into the Revenue Operations Manager, Insights
- In this role, you will be responsible for architecting our marketing automation engine through Pardot lead nurturing, campaign workflow design, and data management between Pardot, Salesforce, and WordPress
- You will work closely with our Marketing, Sales, and Operations teams to develop, deploy, and track automated marketing interactions
- Scaling marketing automation by building and designing campaign workflows (lead scoring across Pardot and Salesforce, A/B testing, nurture campaigns, email blasts, unique calls to action, embedding forms)
- Defining and documenting the functional and technical requirements for executing (developing, deploying, managing, tracking, and measuring) automated campaigns
- Quantitative planning, tracking, and performance measurement of marketing activities across platforms
- Reporting on and optimizing marketing campaigns
- Driving demand generation programs across multiple channels including webinars, emails, content syndication, digital marketing, and events as needed
- Streamline data collection and lead assignments
- Setup and seamlessly pass custom value strings across emails, forms, and landing pages
- Working cross-functionally across different departments
- Consistently seeking out best practices and new, innovative ideas
Salary benchmarks
Our take
Xplor Technologies is a software solutions company providing businesses with a suite of tech products and platforms across a variety of industries. Xplor’s USP is its versatility, serving technology sectors including eCommerce payments, as well as child education and play-oriented businesses, and wellness and fitness centres.
Founded in Australia, Xplor now has an international reach and was acquired by TSG in 2019. Its ever-growing number of tech solutions has seen it partner with the US national governing body of weightlifting, the International Sports Science Association, Australian child education charity The Smith Family, and international gym companies through its Xplor Gym solution.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unparalleled opportunities to learn and accelerated career development
- A collaborative, team environment with people who truly love what they do
- 12 weeks Gender Neutral Paid Parental Leave for both primary and secondary carer
- Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
- Access to mental health support
- Fully flexible work arrangements
Company values
- Make life simple - Xplor challenges over-complication. It knows the greatest impact can be achieved when simplicity is a priority
- Build for people - Xplor puts colleagues, customers and their consumers at the heart of every decision. It focuses on people’s needs to create the best experiences
- Move with purpose - Xplor is intentional about where it's heading. It keeps pace and continuously improve as it goes, delivering better outcomes faster
- Create lasting communities - Xplor creates strong relationships and leaves a legacy. It looks for commonalities and shared passions to thrive together
Company HQ
CBD, Melbourne, VIC
Articles
Leadership
Pamela Joseph
(CEO & Executive Chair)As one of Elavon’s earliest employees, they helped oversee the company from a start-up through its many stages of growth. This included its IPO and its acquisition by Bancorp, where they remained as Vice Chair of the payments division.
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