Campaign Performance Analyst, Outside

• Bachelor’s degree in Marketing, Analytics, Statistics, or a related field
• 2+ years of experience in digital marketing analytics or a similar role
• Strong understanding of the advertising landscape across multiple media channels and buying strategies
• Detail-oriented with the ability to balance granular analysis and big-picture strategy
• Willingness to challenge the status quo, innovate, and implement improved methodologies
• Ability to translate consumer insights into actionable marketing strategies
• A strong collaborator with excellent organizational and project management skills
• Proficiency in data analysis tools (Google Analytics, SQL, Excel, Python)
• Experience with data visualization platforms (Tableau, Power BI)
• Strong communication and interpersonal skills with the ability to present complex data to both technical and non-technical audiences
• Passion for digital marketing and a commitment to continuous learning in the field

Desirable

• We are seeking a highly analytical and results-driven Campaign Effectiveness Analyst to join our Ad Sales team
• This role is responsible for the performance measurement and strategic optimization of direct-to-consumer marketing campaigns for our brand partners and advertisers
• As a critical member of the ad marketing team, you will ensure that campaign goals are met through data-driven insights and comprehensive reporting
• You will work closely with the Account Management team to ensure successful campaign delivery and collaborate cross-functionally with media planning, ad operations, and product marketing teams to support the development of new sellable products
• Develop and implement robust frameworks to track and analyze key performance indicators (KPIs) across digital channels (e.g., search, social media, email, display)
• Oversee end-to-end campaign performance and optimization for all non-site-served campaign elements
• Partner with the Technical Ad Ops team to optimize site-served campaign components
• Monitor campaign progress and provide regular updates through dynamic reporting dashboards
• Implement data-driven optimization strategies to enhance campaign performance and derive actionable insights for paid media and non-ad served marketing tactics
• Collaborate with marketing teams to ensure alignment between campaign execution and business objectives, maximizing return on investment (ROI)
• Design and execute A/B testing to evaluate and refine campaign elements, improving overall performance
• Partner with the Account Management team to develop detailed and insightful performance reports, ensuring benchmarks are met and exceeded
• Prepare clear, concise reports that summarize key findings, identify trends, and provide actionable recommendations for future campaigns
• Collaborate with the Advertising Data Analyst to gain deeper insights into audience behavior and overall campaign effectiveness
• Apply advanced data analysis techniques, including statistical analysis, data visualization, and predictive modeling, to extract valuable insights
• Maintain a thorough understanding of the latest trends, technologies, and best practices in digital marketing to ensure campaigns remain competitive and innovative
• Proactively seek opportunities to integrate new industry developments into campaign strategies and optimize performance