Customer Engagement Marketing Manager, BlueCat
CA$85-100k
+ Discretionary bonus plan
Intelligent network operations
Open for applications
Intelligent network operations
501-1000 employees
Open for applications
CA$85-100k
+ Discretionary bonus plan
501-1000 employees
Company mission
To help network teams accelerate businesses.
Role
Who you are
- You are passionate about delivering exceptional customer experiences through clear, effective, and engaging communications
- You are highly organized, detail-oriented, and comfortable managing multiple projects and stakeholders simultaneously
- You thrive in cross-functional environments and enjoy collaborating with teams across Marketing, Product, Customer Success, Sales, and Operations
- You are an excellent communicator with strong writing and editing skills
- You have strong judgment and attention to detail when reviewing customer-facing communications
- You are proactive, adaptable, and comfortable working in a fast-paced environment
- You understand how B2B email marketing and customer marketing campaigns support customer engagement, retention, expansion, and pipeline growth
- You are curious, eager to learn, and excited about leveraging new technologies and AI-powered tools to improve your work
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 3+ years of experience in B2B customer marketing, email marketing, customer communications, or lifecycle marketing, with hands-on experience executing B2B email marketing campaigns in a SaaS or technology environment
- Experience managing communication programs or editorial calendars
- Ability to translate technical or product information into customer-friendly messaging
- Experience working with technical stakeholders (Product Management, Product Marketing, Customer Success)
- Strong understanding of customer segmentation and personalization strategies
- Hands-on experience using marketing automation platforms, preferably Marketo, to build and execute B2B email marketing campaigns, along with experience using CRM platforms such as Salesforce
- Experience supporting marketing campaigns that contribute to customer engagement, pipeline generation, pipeline acceleration, customer retention, or expansion initiatives
- Experience evaluating communication requests and determining audiences
What the job involves
- We are seeking a highly organized and customer-focused Customer Engagement Marketing Manager to coordinate customer-facing communications
- Reporting to the Director of Community and Customer Marketing, this role ensures consistent, effective messaging by working cross-functionally with teams like Product, Product Marketing, Customer Success, Customer Experience, and Sales
- Coordinate and execute customer-facing communications for non-operational updates, including newsletters, product communications, event promotions, customer programs, and engagement campaigns
- Serve as a primary coordinator for customer communication requests across Product, Product Marketing, Customer Success, Customer Experience, and Sales teams, helping ensure communications are aligned, timely, and customer-centric
- Maintain and coordinate the customer communications calendar to improve visibility, alignment, and customer experience across teams
- Work closely with Product and Product Marketing teams to support communications related to product updates, new feature launches, product education, and customer-facing announcements
- Coordinate customer-facing webinars in partnership with Product, Product Marketing, and other subject matter experts
- Partner with Customer Success Management (CSM) and Sales teams to understand communication needs and support customer engagement, retention, and expansion initiatives
- Manage and execute customer newsletters and recurring customer communication programs
- Support customer marketing campaigns, including upsell, cross-sell, and customer engagement initiatives, partnering with the Customer Marketing team to execute campaigns that contribute to customer pipeline, adoption, retention, and expansion goals
- Assist with advocacy-related initiatives, including customer testimonials, reviews, customer stories, and advocacy campaigns
- Collaborate with the Customer Experience team to support customer journey initiatives and customer engagement programs
- Work closely with the Marketing Operations team to ensure accurate audience targeting, B2B email campaign execution, reporting, and measurement
- Track communication performance and engagement metrics, provide recommendations, and drive actions from gathered data analytics and feedback for continuous improvement
- Ensure all customer communications align with BlueCat's brand voice, messaging standards, and customer experience goals
- Leverage AI-powered tools and emerging technologies to improve content creation, communication planning, reporting, and overall marketing efficiency
- Demonstrate curiosity and a commitment to continuous learning, staying informed about customer marketing best practices, communication trends, and new technologies
Our take
DNS (Domain Name System) is the backbone of internet navigation, translating domain names into IP addresses to connect users with websites. However, many enterprises still rely on outdated DNS systems, which can severely hinder IT operations. BlueCat addresses these issues by providing advanced DDI (DNS, DHCP, and IP Address Management) solutions, offering businesses a faster, more efficient way to manage their network infrastructure.
BlueCat's solutions accelerate the adoption of cloud computing and automation, making it highly attractive to large-scale enterprises looking to streamline IT operations and reduce costs. By simplifying complex network management, BlueCat helps companies enhance efficiency and adapt to modern technological needs.
The company is making significant strides, with the recent announcement of new capabilities to help organizations modernize their network infrastructure. Alongside this, it also appointed a new Chief Product and Chief Technology Officer and partnered with Grupo Dice to transform DDI management across Mexico and Latin America These exciting developments signal a bright future for BlueCat as it continues to lead the way in network modernization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (2 rounds)
Jul 2011
$16.8m
SERIES B
Oct 2009
$11m
SERIES A
Total funding: $27.8m
Company HQ
Nortown, Toronto, ON
Leadership
Stephen Devito
(CEO)Stephen joined BlueCat in 2018, initially serving as the company's CFO before becoming CEO in 2020. Previously, he served as the CFO at Q4 and as an Executive VP & CFO at Marketwired.
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