Brand & Partnerships Marketing Manager, Wattpad
WEBTOON
$85-110k
Office located in El Segundo, CA
Platform for sharing original writing
Open for applications
Platform for sharing original writing
101-200 employees
Open for applications
$85-110k
Office located in El Segundo, CA
101-200 employees
Company mission
Wattpad's mission is to create a world where everyone's story can be heard, and anyone can belong.
Role
Who you are
- The ideal candidate brings a strong blend of strategic thinking and executional excellence, with a clear understanding of the value behind diverse partnerships, understanding of the creator economy, and a passion for driving business growth
- 5+ years of multidisciplinary experience in entertainment marketing (required)
- Experience in working closely with creative teams and agencies to develop and execute creative assets, especially video
- Proven ability and comfort presenting to high-value, external partners - experience in brand partnerships is a plus
- Proven project and budget management skills
- Ability to successfully write and develop marketing plans
- Succeeds in working independently, managing multiple projects, working under pressure, and adapting to sudden changes in the work environment
- Ability to lead cross-functional teams and achieve goals through others including the diplomacy skills to manage collaborative workstreams across functions and internal teams
- Demonstrated ability to drive for resolution and results in complex situations
- Strong organizational and multi-tasking skills
- Showcases strong verbal, written, presentation, and the ability to distill complex issues and detailed analysis
- Quick learner on tools and processes and mix of analytic and commercial acumen
- Familiarity with WEBTOON and our IP is strongly preferred
What the job involves
- This role is focused on entertainment, content, and title/IP marketing. You will lead integrated marketing campaigns to promote WEBTOON IP, WEBTOON comic creators, and co-marketing initiatives with our publishing and entertainment partners to elevate WEBTOON series and creators
- As the Marketing Manager, you will lead title marketing for partnership series (e.g. , Disney, Dark Horse, Aethon, IDW, etc.) and creator marketing (i.e. , integrated campaigns targeted towards artists and comic creators)
- You will oversee the development and execution of strategic marketing initiatives that elevate WEBTOON's brand, drive user acquisition, and boost social media engagement
- Collaborating closely with internal teams and external partners, you will manage integrated marketing campaigns, optimizing performance to achieve key business goals
- Reporting to the Senior Marketing Manager, Brand & Partnerships, this high-impact role is a vital part of the Brand & Audience Development team and contributes directly to our marketing flywheel through both B2C and B2B efforts
- Plan and execute integrated marketing campaigns for WEBTOON titles, creators, and partner series launches, including long-lead planning, launch strategy, messaging, channel planning, and creative briefing
- Collaborate with high-profile entertainment and publishing brands (e.g., Disney, Dark Horse, and others) to develop co-marketing strategies and campaign approvals to promote shared titles and IP
- Develop strong, professional relationships and collaborate cross-functionally with internal teams (Content, Social, PR, Creative, Product, etc.) and external partners to ensure cohesive storytelling and alignment across all touchpoints
- Drive marketing initiatives that strengthen WEBTOON's relationship with its comic creator community and shift brand perception to position WEBTOON as a premier destination for original stories and talent
- Manage end-to-end campaign execution – from strategy and planning to rollout and post-campaign analysis – ensuring all campaigns are delivered on time, on brand, and against defined KPIs
- Partner closely with the Senior Campaign Manager to support campaign media planning and brand health tracking studies
- Build and maintain scalable campaign processes and documentation to improve cross-team collaboration, efficiency, and consistency in execution
- Monitor and analyze campaign performance, providing actionable insights and optimizations to improve future activations and inform broader marketing strategy
- Stay up to date on creator economy trends, platform innovations, and fan engagement best practices to keep WEBTOON's marketing at the forefront of digital storytelling culture
Our take
Content is king and Wattpad has managed to create a platform that aggregates the most loved original writing content in the world, turning the traditional publishing industry on its head.
Where authors used to submit drafts to dozens of publishing houses in the hope of getting some eyeballs on their work, Wattpad opened up the process to millions of young authors by letting them easily submit their work, and fostering a community around their software that offers feedback and help.
The e-reading platform is now looking to double down on its strategy of taking its user-generated fiction and turning it into successful intellectual property upon which original series and movies can be based. However, a significant challenge for Wattpad is in producing original, marketable content from its platform, given the popularity of fanfiction, stories which are based on existing intellectual property.
Another challenge for Wattpad is the current economic conditions, which have affected much of the tech sector and are not sparing digital publishing. Having shelved bold plans for the future, it also laid off 15% of its workforce in March 2023. Having realigned for its current business needs, however, it is now well placed to weather the current market downturn.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2018
$51m
LATE VC
Apr 2014
$46m
SERIES C
Total funding: $117.8m
Company benefits
- Full health benefits
- Career development & Mentorship opportunities
- RRSP matching
- Generous parental Leave top-up
- Flexible hours
- Regular hackathons
- Healthy snacks & drinks
- Your choice of hardware
- Monthly work-from-home allowance
- Beautiful offices in Toronto and Halifax
- Easy access to transit
Company HQ
St. Lawrence, Toronto, ON
Leadership
Allen lau
(Co-Founder)Lau attended University of Toronto where he earned his bachelor's degree in electrical engineering followed by a master's in the same subject. Thereafter he briefly worked as a software engineer for Brightspark before founding his first notable company, Tira Wireless, a mobile development startup. He is also the co-founder of Two Small Fish Ventures, a fund that invests in Toronto and Waterloo-based early-stage internet companies with strong network effects.
Ivan Yuen
(Co-Founder)Prior to Wattpad, Ivan co-founded FeedM8 and served as the company’s CTO. Before that he was one of the first employees of Tira Wireless, where he helped grow the technical team and developed new and emerging wireless technologies. Ivan graduated from the University of Waterloo with a degree in Computer Engineering and also earned an MBA from the Rotman School of Management.
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