Paid Media Manager, Kantata

• We’re looking for a data-driven specialist who thrives on experimentation, understands the nuances of B2B SaaS buyer journeys, and is eager to deliver measurable ROI
• Proven Track Record: 5+ years of experience managing complex paid media accounts, ideally within B2B SaaS
• Strategic Collaboration: Experience working cross-functionally with Product Marketing and Sales to align paid strategy with product roadmaps and revenue goals
• Technical Expertise: Deep hands-on experience with Google Ads, LinkedIn Campaign Manager, and Facebook/Meta Business Suite
• Certified Specialist: Must hold current Google Ads Certifications (Search, Display, or Measurement)
• Analytical Mindset: Proficiency in Google Analytics 4 (GA4) and experience using CRM data (Salesforce) to track the full lead-to-revenue lifecycle
• Strong Communicator: Ability to translate complex data sets into actionable insights for executive leadership
• Creative Intuition: A solid understanding of what makes a compelling B2B ad and how to guide creative teams toward high-performing assets

Desirable

• Kantata is seeking a Paid Media Manager to lead the strategy, execution, and optimization of our global paid media programs
• Reporting to the Sr Manager, Demand Generation, you will be the driving force behind our paid search, social, and display channels, ensuring we reach the right professional services leaders at the right stage of their journey
• In this role, you aren’t just "managing spend"—you are a growth architect
• You will collaborate closely with Content, Design, Product Marketing, and Marketing Operations to build high-converting campaigns that fuel our sales pipeline
• Full-Funnel Campaign Management: Develop and execute multi-channel digital advertising strategies (Google Ads, LinkedIn, Bing, etc.) to drive brand awareness and high-quality lead generation
• Product Marketing Alignment: Partner closely with Product Marketing to translate product positioning, new feature launches, and persona-based messaging into high-performing ad campaigns
• Budget & Bid Optimization: Manage global advertising budgets, ensuring spend is allocated efficiently to hit monthly and quarterly Pipeline and CAC (Customer Acquisition Cost) targets
• A/B Testing & Experimentation: Constantly test ad copy, creative, and landing pages to improve CTR and conversion rates
• Data Analysis & Reporting: Monitor campaign performance daily. Build and maintain dashboards that communicate the impact of digital spend on ARR and sales velocity
• Audience Segmentation: Leverage intent data and CRM insights to build sophisticated retargeting and Account-Based Marketing (ABM) segments
• Cross-Functional Collaboration: Partner with the Content and Creative teams to ensure ad messaging aligns with brand voice and product updates
• Stay Up-to-Date: Maintain a deep understanding of the evolving privacy landscape (cookies, tracking) and the latest features in the PSA / SaaS marketing space