Growth Marketing Manager, Faire
Paid Social
$118.5-163k
+ Equity
More information about location
2-5 days a week in office
Online wholesale marketplace for retailers & brands
Open for applications
Online wholesale marketplace for retailers & brands
1001+ employees
Open for applications
$118.5-163k
+ Equity
More information about location
2-5 days a week in office
1001+ employees
Company mission
To empower brands and retailers to strengthen the unique character of local communities.
Role
Who you are
- 3-5 years direct, hands-on experience managing medium scale campaigns on Meta and other paid social channels with focus on optimizing for down-funnel metrics
- Strong understanding of paid marketing metrics (CPM, CTR, CVR) and the appropriate levers to pull in different scenarios
- Proficiency with marketing automation tools for optimizing and making bulk campaign changes (e.g. Smartly, Hunch, Omneky)
- Highly analytical with a structured approach to solving problems. Proficient in analyzing large datasets through Excel and/or SQL and data visualization tools (e.g. Mode and Tableau)
- Experience using AI and automation to improve workflows and output quality such as campaign QA and analytics
- Track record as a fast learner with a knack for creative and technical solutions
- Familiarity with AB testing and incrementality testing
- Experience using paid marketing for retargeting and reengagement a strong plus
- Experience in a two-sided marketplace or with products aimed at small business owners is a strong plus
- Experience in managing a cross-border program is a plus
- Ability to thrive in a fast-paced, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously
What the job involves
- We are looking for a highly analytical and resourceful Growth Marketing Manager to drive the execution of our paid social and retargeting programs
- This is an experimentation-heavy role focused on advancing a broad range of growth initiatives, from scaling Faire’s paid retargeting program to launching brand acquisition tests
- Additionally, the role will support day-to-day paid social campaign management to ensure we hit KPI goals through the optimization of key performance levers
- The ideal candidate is a scrappy, metrics-driven self-starter who is well-versed in the Meta platform and other paid social platforms, is comfortable managing campaigns with some guidance, and is eager to continuously explore new ways to incorporate AI into their workflows for increased efficiency
- The ideal candidate is plugged into the social media landscape, staying current with creative trends and innovative campaigns from other companies to introduce fresh ideas
- Has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support
- Execute and scale retargeting campaigns to drive repeat retailer purchases and improve retention, while maintaining strict efficiency goals
- Assist in the day-to-day operations of our paid social program to analyze daily campaign performance and explore optimization opportunities (e.g. creatives, bidding, landing pages) in order to hit weekly KPI targets focused on maximizing user growth while maintaining efficient acquisition costs
- Lead the execution of new high-impact pilot growth projects that require quick implementation and are not yet a part of our evergreen programs
- Identify opportunities to leverage AI and automation tools to streamline campaign processes, reporting and experimentation workflows
- Collaborate with cross-functional teams to tackle a variety of challenges including troubleshooting tracking issues, coordinating with creative teams, and identifying resourceful, data-driven solutions to achieve KPI goals
Our take
Faire is helping retailers find and buy wholesale merchandise for their stores, pairing independent brands with retailers. The company connects over 500,000 retailers globally to hundreds of thousands of brands across the globe.
In addition to a large catalog, the company attracts smaller retailers by offering net 60-day terms and free returns to boost confident buying at unpredictable times. Faire has seen impressive growth, reporting 300% year-on-year volume growth and a valuation of over $12.6B following its most recent tranche of funding from Shopify.
This investment is funding its continuing expansion into European and Australian markets, while accelerating product development, focusing on its OS for wholesale. It is also hiring talent globally as it takes aim at becoming a kind of Amazon for local and indie brands that want to sell globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
109% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
May 2022
$416m
SERIES G
Nov 2021
$400m
SERIES G
Total funding: $1.5bn
Company benefits
- Comprehensive healthcare: Including Health, Dental, Vision and Disability for all our locations.
- Time off: Paid time off, holidays and company-wide "Faire Fundays".
- Parental leave: Generous parental and family leave, as well as fertility support benefits.
- Productivity support: Monthly stipends to help cover work from home connectivity needs.
- Annual learning grant: For personal and professional development, as well as unlimited access to training courses through LinkedIn Learning.
- Thoughtfully designed spaces: All of our offices have been designed with local in mind – from our architects to our coffee blends.
- Fitness and well-being benefits: Including monthly credit towards your wellness-related programmes.
- Mental health benefits: Including free access to Modern Health therapists and resources.
- Charitable matching: Faire will match up to £250 of your charity donations, every year.
- Career planning: Whether you want to grow as a leader, hone your craft or explore a new discipline, our career framework allows space for you to explore.
Company HQ
Mission District, San Francisco, CA
Leadership
Max Rhodes
(Co-Founder & CEO)Previously an Advisor at Blunt Umbrellas and a Director of Consumer Product at Square.
Marcelo Cortes
(Co-Founder & Chief Architect)Previously a Senior Software Engineer at Google. Prior to that, they co-founded FreePoint Inc.
Jeff Kolovson
(Co-Founder & COO)Previously an Operations Lead at Square. Prior to that, they were a Business Analyst for McKinsey and Co.
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