Manager of Digital Marketing, insightsoftware

• 5+ years experience as a digital marketing professional managing enterprise-level paid media campaigns in B2B marketing, particularly for software/technology businesses
• Extensive experience in digital strategy and execution across paid and organic channels, with a focus on Google and LinkedIn, including social media, SEO, paid search, PPL, display, and programmatic
• Experience with Salesforce, Pardot, Google Analytics, Google Ads, YouTube, LinkedIn, and ABM platforms
• Proficient in campaign analysis, reporting, and data-driven decision-making
• Confidence and experience collaborating with senior leadership in product, sales, and marketing to align digital strategies with business goals

Desirable

• In the capacity of a Digital Marketing Manager, your role encompasses the management of all digital strategy and execution at the Business Unit level, including the product portfolios within
• You will develop and implement comprehensive digital marketing plans to drive business growth and achieve marketing goals
• You will ensure the effective utilization of various digital channels, optimizing them for maximum reach and engagement
• Your responsibilities will include overseeing digital campaigns, analyzing performance metrics, and making data-driven decisions to enhance marketing effectiveness
• You will collaborate with cross-functional teams and liaise with senior leadership in product, sales, marketing, and other departments to align digital strategies with overall business objectives and ensure cohesive messaging across all digital touchpoints
• Be the cross-functional lead and main point of contact for digital within the BU, collaborating with leaders in product, sales, marketing, and more
• Collaborate with both BU-assigned paid media and shared web, SEO, and social media specialists on campaign strategy, execution, optimization, and reporting
• Analyze digital performance metrics, providing regular reports and insights to stakeholders
• Be responsible for achieving specific digital MQL and pipeline goals aligned with broader marketing and company objectives
• Oversee website optimization efforts to enhance user experience and increase conversion rates
• Be responsible for driving digital results for the BU, Marketing team, and organization based on established MQL, pipeline, and booking goals
• Stay up-to-date with industry trends and emerging digital marketing technologies to maintain a competitive edge
• Research and evaluate channel expansion opportunities
• Oversee the overarching A/B testing strategy for the Business Unit