Product Marketing Manager, Salesforce
Field/Sales Support TMT & CBS
$117.4-193.7k
Salary dependent on location
2-3 days a week in office
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$117.4-193.7k
Salary dependent on location
2-3 days a week in office
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Experience: 4–6 years in field marketing, demand generation, or integrated marketing—ideally within B2B tech or SaaS environments
- Track Record: Proven experience developing and executing high-impact field programs that directly contribute to pipeline and revenue generation
- Analytical Skills: Strong ability to interpret data, identify trends, and translate insights into actionable tactics. Comfortable using systems like Salesforce, Tableau, or similar tools
- Business Acumen: Demonstrated ability to perform business and gap analysis to influence planning at regional or segment levels
- Project Management: Excellent project management skills and attention to detail across planning, logistics, communication, and execution
- Communication: Exceptional written and verbal communication skills with the ability to influence cross-functional teams and executive stakeholders
- Agility: Ability to balance strategy with execution and thrive in a fast-paced, high-performance culture
What the job involves
- The Field Marketing team plays a crucial role in the success of our organization's go-to-market strategy within the region, working hand in hand with our industry sales leaders, cloud and AI experts, and solution engineers
- Our goal is to drive successful campaigns and events for our customers and prospects as part of the Global Marketing plan
- We’re seeking a strategic, data-driven Field Marketing Manager to lead and influence regional marketing programs that drive revenue impact, customer engagement, and sales alignment
- This role is ideal for someone who can bridge the gap between marketing execution and business analysis—someone as comfortable creating impactful experiences as they are diving into data to uncover insights and optimize performance
- You will be responsible for designing and executing field programs and events while taking a consultative role in business planning, pipeline acceleration, and market expansion
- You should bring a strong understanding of business drivers, customer segments, and sales dynamics—backed by a sharp analytical mindset and a passion for results
- We operate in a fast-paced environment and require someone with initiative who isn’t afraid to roll up their sleeves, take responsibility for their programs' success, communicate effectively across teams and stakeholders, and meet deadlines
- Strategy & Execution: Lead and execute multi-channel field marketing strategies that support pipeline generation, deal acceleration, and regional growth targets
- Cross-Functional Alignment: Partner closely with sales leadership, customer success, and demand generation teams to align field efforts with GTM priorities and revenue goals
- Market & Gap Analysis: Conduct gap analyses to identify opportunities in the buyer journey, regional coverage, and segment-specific tactics, then develop targeted programs to address them
- Events & Programs: Partner with the regional field team to support quarterly strategies, fund additional field events, customer roundtables, executive dinners, and third-party sponsorships, ensuring measurable ROI
- Performance & Analytics: Track and report on field marketing performance using CRM and analytics tools, leveraging data to inform decisions around territory planning, persona targeting, message effectiveness, and program impact
- Planning & Budgeting: Develop quarterly plans in partnership with sales that incorporate revenue goals and pipeline health metrics. Own and manage budgets to ensure spend aligns with goals and ROI benchmarks
- Corporate Feedback Loop: Act as the voice of the field to corporate marketing, sharing front-line insights to influence campaign planning, content strategy, and brand initiatives
- Executive Presence & Stakeholder Management: Confidently present strategies, results, and recommendations to senior leadership. Develop briefing materials, strategic updates, and post-event reports to build trusted advisor relationships with executive sales and marketing leaders
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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