Performance Marketing Specialist, Perlego

• The ideal candidate will have a solid background in Digital Advertising, particularly across Google & Bing, with a track record of driving and improving performance defined by CPA and ROAS targets
• Considerable hands-on experience in Paid Search activity delivering conversions (key channel with 50%+ focus) and working knowledge of Paid Social
• Solid understanding of the wider Digital Marketing and multi-channel efforts
• Communication and teamwork skills to effectively work towards common goals
• Problem-solving nature with an interest in generating new commercially viable ideas
• Ability to market our offering by utilising custom targeting and messaging tactics
• Strong analytical capabilities to drive actionable insights for performance improvements that reflect in efficiency and profitability
• Intermediate or advanced reporting and data processing skills, e.g. data v-lookups, pivot table aggregation, Google Ads automation scripts, conditional rules for data grouping and labelling
• Conversion attribution and tracking knowledge

Desirable

• We are hiring two Performance Marketing Specialists: One will be a technical specialist, owning the daily end-to-end management of live activity, quality assurance and bidding. The other will be a creative specialist, leading the creation of ad assets including copywriting and messaging iteration for A/B testing.
• In this role you and your counterpart will play a pivotal role in driving the Paid acquisition of direct-to-consumer (DTC) subscribers across multiple markets by running ad campaigns that deliver measurable impact, with a primary focus on our key channel – Paid Search
• You will closely work with the Performance Marketing Manager, a fellow Performance Marketing Specialist and the wider team to jointly develop Customer Acquisition strategies, manage the live activity on Paid channels, and analyse performance to optimise results
• We follow a matrix structure and organise ourselves into cross-functional tribes working towards common goals, with each tribe containing all the necessary roles and skills to deliver on our objectives
• You will play a big part in our cross-functional Consumer tribe by collaborating with the Marketing, Product, Design, Data, Engineering & Customer Experience teams to drive growth in our DTC channel
• You will contribute to the development and implementation of our Customer Acquisition strategy in cooperation with the Consumer tribe, ensuring that its objectives and efforts are aligned to the wider business goals
• Set up and manage Paid Acquisition campaigns on self-serve advertising platforms (predominantly Google Ads and Microsoft Advertising)
• Handle the product and conversion data required for running smooth ad activity and optimisations, incl. the use of product page feeds and server-side tracking conversions
• Make necessary adjustments to data integrations on advertising platforms, such as data uploads/product feed labelling/mapping/scripts/bulk action changes
• Keep track of the deliverables/KPIs, analyse the performance and drive actionable insights for optimisations of the Paid activity
• Report on the results, providing a well-rounded overview and troubleshooting any issues
• Collaborate with the team by briefing required ad designs, landing pages and content changes for optimal user experience and conversion rate
• After 1 month - acquire a deep understanding of our existing Paid activity and business priorities, campaign structure, bidding, tracking & attribution, reporting methods, regional segmentation, budget allocations and forecasts
• After 2 months - prepare for the complete in-housing of all Paid functions with the guidance of the Performance Marketing Manager and our current Ad Agency partner, working closely in tandem with the fellow Performance Marketing Specialist joining imminently
• After 3 months - fully take over the Paid activity and all hands-on management of our campaigns, establishing new workflow dynamics within your expanded Performance Marketing team
• After 6 months - efficiently operate the channel and develop your own sub-expertise within this discipline by sharing, splitting & streamlining some of the functions with your counterpart, based on your individual career aspirations and areas of interest (e.g. advanced technical side of Paid vs. the creative/user experience/messaging side)

• Apply via Otta
• Video call with Ben, our People and Talent Partner (30 min)
• Interview with Ruta, our Performance Marketing Manager (45 min)
• Take home task
• Panel interview with some of the team (1hr)
• Call with our CEO (30 min)