Senior GTM Enablement Specialist, Staffbase
Plus Long Term Incentive Plan
1 day a week in office
Employee communications platform
Job no longer available
Employee communications platform
501-1000 employees
Job no longer available
Plus Long Term Incentive Plan
1 day a week in office
501-1000 employees
Company mission
To empower communicators worldwide.
Role
Who you are
- Minimum 3 years experience in a Go-To-Market role (SDR, AE, Solutions Engineering, Customer Success) with a track record of high performance
- Proven experience Sales Enablement, Product Marketing or a related field, with exceptional impact on sales performance
- Strong understanding of sales methodologies, processes, and tools
- Excellent facilitation, coaching, and training delivery skills
- Ability to create compelling content and deliver engaging programs
- Native German speaking and fluency in English, written and spoken (min. Level C1)
- Analytical mindset with experience using data to inform decisions and measure success
- Collaborative approach with the ability to build relationships across departments
- Familiarity with tools such as Salesforce, Gong, and other sales enablement platforms
What the job involves
- Staffbase is looking for a Senior GTM Enablement Specialist to equip our sales and CS teams with the tools, training, content, and processes they need to accelerate productivity and drive revenue growth
- In this role, you’ll develop and execute enablement programs for Account Executives (AEs), Sales Development Representatives (SDRs), Customer Success, and other GTM roles
- By collaborating with leadership and cross-functional teams, you’ll play a pivotal role in aligning strategy, optimizing processes, and driving the success of Staffbase’s go-to-market (GTM) initiatives
- In 2026, our focus is on Accelerating Lean Growth by becoming an AI-first organization. For the GTM Enablement Specialists, this means mastering AI for both internal efficiency and for enabling our GTM teams on our AI-powered products. Proficiency in leveraging AI to create scale, drive productivity, and measure impact is a core expectation at every level
- Collaborate with regional GTM leadership to define enablement objectives aligned with business goals
- Develop and execute an enablement strategy that supports revenue growth and enhances team performance
- Create and manage enablement resources such as playbooks, flows, and live sessions
- Partner with Product Marketing to ensure alignment on messaging, content, and campaigns for the regional team
- Collaborate with the partnership team to support partner enablement strategies
- Oversee the adoption and utilization of sales tools such as Salesforce, Gong, Learning360, Highspot and AI-powered solutions
- Identify opportunities to enhance workflows and streamline sales processes through technology and automation
- Partner with Sales & CS Managers to develop coaching frameworks, career development paths and methodologies
- Provide actionable feedback and support to individual contributors to improve deal outcomes and sales effectiveness
- Track and analyze GTM performance metrics (e.g., win rates, deal velocity, pipeline health) to identify areas of improvement
- Use data insights to iterate on enablement strategies and demonstrate the impact of enablement programs
- Act as a liaison between Sales, Marketing, Product, and Customer Success to ensure alignment on GTM initiatives
- Advocate for the needs of the regional GTM team in internal projects and new product development discussions
Our take
Staffbase is the first AI-native employee experience platform and it's built to help companies keep their people connected - an employee app, intranet, email, SMS, digital signagfee, and Microsoft 365 integrations - all in one place. With more than 2,000 customers worldwide, including Adidas, Toyota, DHL, and Sephora, Staffbase is helping organisations build stronger, more aligned workplaces.
With teams spread across offices, countries, and time zones, companies need reliable ways to keep everyone informed and engaged. And Staffbase does just that, making communication simpler and more effective for every employee. Its tools, including an AI-powered Staffbase Companion assistant, give people the information they need quickly, so they can work more collaboratively with confidence.
A major leap forward for the company is Employee AI, Staffbase's new foundation for the next era of employee experience. Built on trusted data, governance, adn braod reach, it'sd esigned to make AI genuinely uselful for every employee. Features rolling out through 2025 and 2026 include a mobile-first AI assistant that helps employees complete tasks, hyper-personalised weekly podcasts, smarter content governance that keeps information up to date, and prompt-based tools that help teams create high-quality content faster.
With such strong momentum, industry recognition (like being named a leader in the Gartner Magic Quadrant for three years in a row), and a partnership with Microsoft's Azure OpenAI Service, Staffbase is very much ready for the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2022
$123.4m
SERIES E
Mar 2021
$145m
SERIES D
Total funding: $323.3m
Company HQ
Altchemnitz, Chemnitz, Germany
Leadership
Martin Böhringer
(Co-Founder & CEO)Previously co-founded productivity app builder startup Hojoki, serving as CEO before co-founding Staffbase in 2014.
Lutz Gerlach
(Co-Founder & COO)Before Staffbase, co-founded and served as COO of Hojoki.
Frank Wolf
(Co-Founder & President)Previously worked in Social Technologies and Collaboration for T-Systems Multimedia Solutions (T-Mobile), following seven years as a Manager for Accenture.
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