Principal Product Marketing Manager, ZoomInfo
Platform
$138.7-217.9k
More information about location
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$138.7-217.9k
More information about location
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- You're naturally curious about AI, software products, and why customers adopt one product over another
- You have strong opinions because you've used the products, talked to customers, and seen what actually works. You're comfortable challenging conventional thinking when you believe there's a better approach
- You're comfortable operating in ambiguity and building from scratch. If a better positioning framework, launch process, or workflow doesn't exist, your instinct is to create it. You can't help improving a broken process once you've seen it
- You have exceptional product marketing judgment. You know the difference between messaging that's technically accurate and messaging that changes how customers think about a product. You're the person people turn to when a product is difficult to explain because you have a knack for finding the story that makes it click
- You think in systems. Whether it's a framework, workflow, prompt, or process, you're always looking for ways to make great product marketing easier to create and easier to scale. AI is already part of how you work—not because it's trendy, but because it helps you produce better work, faster
- 7–10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products
- Bachelor’s degree or above in Marketing, Business, or related field (preferred, not required)
- Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products
- Strong understanding of AI, modern GTM technology, and SaaS, with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done
- Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing
- Exceptional storytelling and communication skills, with the ability to simplify complex technical concepts into compelling customer narratives
- Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations
- A builder's mindset, i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work
- Curiosity, sound judgment, and a bias toward experimentation, with a passion for continuous learning and improvement
What the job involves
- Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives. Develop positioning, messaging, launch strategy, and the core assets that support every launch
- Build the systems that make great product marketing repeatable and scalable. Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets. Partner with Product Operations and Engineering to evolve these systems as our products and organization grow
- Partner with Product Leadership on messaging for major launches, executive presentations, customer events, analyst engagements, and other strategic initiatives. Turn complex platform capabilities into stories that resonate with customers, executives, and the broader market. Serve as one of the public voices of ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers that help customers quickly understand new capabilities
- Work closely with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle. Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully
- Within your first year, you will;
- ZoomInfo has a clear, differentiated platform narrative used consistently across Product and GTM
- Product marketing for our highest-priority platform initiatives is trusted by Product Leadership and adopted across GTM
- Product Managers can produce significantly better product marketing using the systems and workflows you've built
- Product leaders rely on you for messaging, executive communications, and strategic narratives
- The overall quality and consistency of product marketing is noticeably higher than when you joined, including new feature launches consistently include clear, high-quality video explainers that accelerate customer understanding and adoption
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signals for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximises synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Esther Short, Vancouver, WA
Leadership
Henry Schuck
(Founder & CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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