SEO Manager, Kinship
$100-120k
+ Bonus
Developer of pet care technology
Job no longer available
Developer of pet care technology
201-500 employees
Job no longer available
$100-120k
+ Bonus
201-500 employees
Company mission
To help more people have the products, services, and knowledge needed to give their pets the best life possible.
Role
Who you are
- Minimum of 4+ years’ experience in SEO
- Demonstrated success in leading large-scale SEO programs
- Expertise manipulating data with Excel/Google Sheets
- Experience with Google Search Console and Google Analytics
- Deep knowledge of tools such as SEMRush
- Experience with two-sided marketplaces / aggregators a plus
- Proactive attitude and desire to work in a results-oriented and deadline-driven environment
- Team player and comfortable working cross-functionally across varying levels
- Excellent verbal and written communication skills
What the job involves
- As the SEO Manager, you will report to Senior Director of Performance Marketing
- Managing an SEO agency for a portfolio of brands: The Wildest, GoodFriend, Adopt a Pet, Wisdom Panel, Whistle
- Defining the SEO strategy for our new platform with the agency and drive successful implementation
- Completing tasks according to the SEO timeline/scope for each brand. This involves receiving deliverables on-time by the agency and collaborating with internal Marketing, Product, Engineering, and Content teams for timely implementation
- Reviewing deliverables and providing feedback to the agency to ensure completeness and readiness for internal teams
- Tracking performance following implementation and sharing recommendations internally
- Communicating with brands on a regular basis to share updates on performance, progress across projects, and for continuous alignment on strategy
- Directing an off-page optimization project with Mars Petcare brands (i.e. link-building)
- Performing ad-hoc SEO analysis or pull reports without the agency, when needed
- Staying up to date with SEO trends, algorithm updates, and methodologies
Our take
Pet owners always want the best for their furry friends, doing everything they can to ensure that their pet receives the healthcare, nutrition, and love that it needs. Whilst vets are able to provide some animal advice, the tools used and provided do not reflect recent technological advancements that allow us to gain a deeper understanding of each pet's specific needs.
Kinship develops pet care technology, including a DNA insight test for understanding the health requirements of specific breeds, a location-tracking app called Whistle, and a canine health prediction platform. The company partners with startups to deploy its pet care applications, with apps being produced specifically for international markets such as the U.S, Russia, and China.
Despite vast pet care app competition, Kinship has taken a uniquely broad mission of partnering with startups to aid in the development of pet care apps that fully leverage today’s technological standards. The company also stands out by working with clients to develop hardware, such as its wearable smart technology for gathering data points of dogs and tracking their location.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Company benefits
- Opportunities to impact and grow the business on a day to day basis
- Dog-friendly workplaces
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Hybrid work environment
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees
- Discounts on pet products, services, nutrition and veterinary wellness plans
- An extensive onboarding program with a chance to meet all of our leaders across Kinship
Company HQ
Midtown South, New York, NY
Leadership
Kelvin Kwong
(CPO, not founder)Former CPO of Big Health and Director of Product Management at Jawbone. Previously co-founded was was the CPO at Bored Inc.
Salary benchmarks
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