Field & Channel Marketing Manager, ControlUp
Digital employee experience management platform
Open for applications
Digital employee experience management platform
201-500 employees
Open for applications
201-500 employees
Company mission
To deliver frustration-free digital experiences that unlock seamless productivity.
Role
Who you are
- We are looking for a Field & Channel Marketing Manager with experience working in high-tech IT SaaS companies
- At least 5+ years of experience working in high-tech IT SaaS companies, particularly within channel marketing, with a focus on resellers, distributors, and partner programs
- Proven experience running channels with resellers and distributors, and a strong understanding of the IT SaaS channel ecosystem
- Demonstrated success in developing and executing demand generation campaigns, with experience in digital tactics such as e-marketing, PPC, content syndication, and webinars
- Proficiency in CRM systems like Salesforce (SF), and marketing automation platforms such as Marketo, with experience in developing, executing, and measuring integrated marketing campaigns
- Experience using tools to track, analyze, and improve campaign effectiveness
- Ability to design and execute strategic marketing plans with measurable, high-impact results
- Excellent interpersonal, writing, presentation, and project management skills
- Strong skills in managing budgets effectively
- Proactive and independent, with the ability to assert ideas and solicit feedback to achieve goals
What the job involves
- You will play a pivotal role in developing and executing marketing strategies to support our regional sales teams and channel partners
- You will work closely with cross-functional teams to drive demand generation, build strong relationships with partners, and ensure our products and solutions gain market traction
- Strategy Development: Collaborate with sales and marketing teams to create field and channel marketing strategies that align with the company’s revenue goals and target market segments
- Partner Program Management: Design, implement, and optimize partner programs, campaigns, and initiatives
- Content & Campaign Management: Oversee content creation and manage lead generation programs, including virtual/in-person events, trade shows, and other marketing tactics supporting the field sales organization
- Event Coordination: Plan and execute field events from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking
- Collaboration with Partners: Work closely with channel partners, resellers, and distributors to coordinate joint marketing activities and support partner activation
- Marketing Materials: Manage marketing materials inventory and distribution to align with the regional marketing strategy
- Industry Events: Identify and participate in industry events and presentation opportunities to enhance brand awareness
- Lead Generation: Align field and channel events with demand generation programs to generate marketing-qualified leads through integrated, multi-touch campaigns
- Analysis & Optimization: Analyze results from campaigns and events, identifying opportunities for performance improvement and increased ROI
Our take
ControlUp simplifies the management and optimization of user experience for enterprises with a distributed workforce. By enabling IT teams to monitor and troubleshoot the performance of all devices - whether in-house or remote - it ensures seamless operations across the network.
Though ControlUp has been evolving since 2008, the company has recently seen impressive growth and is on track for Unicorn Status. High-profile clients such as Sanofi, T-Mobile, Verizon, Virgin Money, Exxon Mobil, and Next are among key customers. This surge in success has closely aligned with the rise of hybrid and remote work models, which are expected to remain prevalent in the coming years.
ControlUp's growth is further fueled by its recognition as the Leading Digital Employee Experience (DEX) solution in the 2024-25 End User Computing State of the Union Report. Praised for its time visibility and automated remediation, ControlUp is set to continue expanding as demand for comprehensive DEX solutions grows.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2021
$100m
SERIES D
Nov 2020
$27m
SERIES C
Total funding: $140.6m
Company benefits
- Medical, Dental and Vision: Health benefits begin on the first day as a team member. We offer several plans to choose from to fit your individual or family needs. ControlUl will pay a portion of your monthly cost
- Flexible Time Off: We offer a generous flexible time off policy. In addition, employees receive six paid sick days. ControlUp closes for 10 company paid holidays (varies per year)
- 401k Retirement Benefits: For every dollar you contribute up to 4% of your compensation, ControlUp will contribute 50 cents per dollar. No long waiting periods to receive this benefit - enroll after your first paycheck
- Employee Stock Options: Employee Stock Option plans (ESOP) are offered to all employees after 90 days of employment
- Life Insurance and Voluntary Benefits: 100% company-paid $100K life insurance policy. Also, we offer voluntary benefits such as short and long term disability, supplemental insurance, and AD&D
- Hybrid Work: Enjoy working from one of our four offices around the globe or from the comfort of your home
- Professional Growth: We entrust our team members to carve out their path at ControlUp. There are no limits to the opportunities and growth at ControlUp
- Company Trips and Events: We host several company events and activities (virtual and in person) every year. Additionally, ControlUp hosts an annual, all-expenses paid company trip
- Dog Friendly: Work alongside your furry friends to create a more relaxed and homey work environment
Company values
- Good Vibes: And boy do we have them! We believe in the importance of an environment based on positive energy. Inspiring us to bring our best self to work and freedom to be our unique selves without apology. We care about each other
- In It Together: We're all in the same boat; each contribution moves us closer towards our destination. We'll take one for the team, because we know the team will take one for us. We believe the whole is worth much more than the sum of its parts
- Open Minded: We're willing to listen to other people and consider new ideas, suggestions, and opinions. We can re-evaluate existing behaviors, thought-patterns, and re-shape our way of thinking because we're flexible
- Own It: We're responsible for completing our assigned tasks effectively; intrinsically motivated to follow up and follow through to get the job done. Ownership delivers results, pride in our accomplishments, and learning from our mistakes
- Always Approachable: "No-jerk" policy! We believe in being friendly, welcoming and positively open to feedback, advice, ideas and all types of communication coming from anyone in the company. Everyone should be approachable to consult, help or just say "hi!"
- Integrity: We have uncompromising integrity that allows us to build trust, enduring partnerships and unleash life changing innovation
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Yoni Avital
(Co-Founder & COO)Before co-founding ControlUp, they spent six years working in Social Behavior Change (SBC) for Commart Technologies in Israel.
Jed Ayres
(CEO)Joined ControlUp in 2023 as CEO. Prior to that, they were the CEO of IGEL Technology.
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