Field & Channel Marketing Manager, ControlUp
Digital employee experience management platform
Be an early applicant
Digital employee experience management platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To power the Work From Anywhere world by transforming the way IT manages systems, troubleshoots issues, and delivers a great user experience.
Role
Who you are
- We are looking for a Field & Channel Marketing Manager with experience working in high-tech IT SaaS companies
- At least 5+ years of experience working in high-tech IT SaaS companies, particularly within channel marketing, with a focus on resellers, distributors, and partner programs
- Proven experience running channels with resellers and distributors, and a strong understanding of the IT SaaS channel ecosystem
- Demonstrated success in developing and executing demand generation campaigns, with experience in digital tactics such as e-marketing, PPC, content syndication, and webinars
- Proficiency in CRM systems like Salesforce (SF), and marketing automation platforms such as Marketo, with experience in developing, executing, and measuring integrated marketing campaigns
- Experience using tools to track, analyze, and improve campaign effectiveness
- Ability to design and execute strategic marketing plans with measurable, high-impact results
- Excellent interpersonal, writing, presentation, and project management skills
- Strong skills in managing budgets effectively
- Proactive and independent, with the ability to assert ideas and solicit feedback to achieve goals
What the job involves
- You will play a pivotal role in developing and executing marketing strategies to support our regional sales teams and channel partners
- You will work closely with cross-functional teams to drive demand generation, build strong relationships with partners, and ensure our products and solutions gain market traction
- Strategy Development: Collaborate with sales and marketing teams to create field and channel marketing strategies that align with the company’s revenue goals and target market segments
- Partner Program Management: Design, implement, and optimize partner programs, campaigns, and initiatives
- Content & Campaign Management: Oversee content creation and manage lead generation programs, including virtual/in-person events, trade shows, and other marketing tactics supporting the field sales organization
- Event Coordination: Plan and execute field events from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking
- Collaboration with Partners: Work closely with channel partners, resellers, and distributors to coordinate joint marketing activities and support partner activation
- Marketing Materials: Manage marketing materials inventory and distribution to align with the regional marketing strategy
- Industry Events: Identify and participate in industry events and presentation opportunities to enhance brand awareness
- Lead Generation: Align field and channel events with demand generation programs to generate marketing-qualified leads through integrated, multi-touch campaigns
- Analysis & Optimization: Analyze results from campaigns and events, identifying opportunities for performance improvement and increased ROI
Our take
ControlUp makes it easier for enterprises to manage and ensure a good user experience for a distributed workforce. It does this by allowing IT teams to monitor and troubleshoot the performance of all computer devices on its network, whether they’re in-house or remote.
Though ControlUp has been in development under a number of guises since around 2008, the company has had an incredible trajectory of late and is now well on its way to unicorn status. Sanofi, T-Mobile, Verizon, Virgin Money, Exxon Mobil and Next are all known high profile customers.
Unsurprisingly, this growth has coincided almost perfectly with the shift to work-from-anywhere and hybrid working models. Since these are showing no signs of disappearing, ControlUp will be targeting further growth over the next few years.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Nov 2021
$100m
SERIES D
Nov 2020
$27m
SERIES C
Total funding: $140.8m
Company benefits
- Above market area average pay range for all positions
- Several Medical, Dental and Vision plans to choose from
- Unlimited PTO and Company Paid Holidays
- Flexible work schedules (we promote an excellent work/life balance)
- 401(k) plan with employer match
- Voluntary Flexible Spending Account (Health & Dependent Care Accounts)
- Eligibility for company paid benefits such as Life Insurance, Short Term & Long-Term Disability, Supplemental Life Insurance, Accidental Death and Dismemberment Coverage, Critical Illness Coverage, Accident Coverage, Hospital Indemnity Coverage and Legal Plan Coverage
- If you work remote you are eligible for a $200 monthly home office allowance
- If you work remote, we will reimburse you up to $500 for a one-time purchase of home office equipment
Company HQ
Central San Jose, San Jose, CA
Articles
Leadership
Asaf Ganot
(CEO)Co-founded Smart-X Professional Services - the prelude to ControlUp in 2006 after serving as Director of Product Management at Jetro Platforms and a Senior Consultant at digital engineering firm Ness.
Yoni Avital
(COO)Before co-founding ControlUp, spent six years working in Social Behavior Change (SBC) for Commart Technologies in Israel.
Share this job
View 4 more jobs at ControlUp