Senior Manager of Social Strategy, Nanit
$130-140k
+ Equity
3+ days a week in office
Smart baby monitors & devices
Job no longer available
Smart baby monitors & devices
101-200 employees
Job no longer available
$130-140k
+ Equity
3+ days a week in office
101-200 employees
Company mission
To support the journey of parenting.
Role
Who you are
- You have a deep understanding of social platforms and audiences, and you know how to translate brand strategy, insights and performance data into strong creative direction
- 6-8 years of experience leading organic social or social strategy for a consumer-facing brand or agency-side
- Deep expertise in Instagram and TikTok; working knowledge of LinkedIn, Reddit, and emerging platforms such as Substack
- A strong social strategist who understands how platforms, audiences, and content work together
- Data-informed and insight-driven, with a clear point of view on what good social looks like
- Experienced people leader who sets direction and empowers execution
- Comfortable operating in a fast-paced, test-and-learn environment
- Highly collaborative and effective working across creative, growth, and brand teams
- Fluency with paid social and experience bridging organic and performance marketing
What the job involves
- We’re seeking an experienced social strategist to lead and scale Nanit’s organic social presence
- In this role, you’ll set the strategic direction for our social channels, define how Nanit shows up for parents, and lead a mix of internal and external creators to execute at scale
- This role will report directly into our VP of Brand and Creative and will oversee one direct report
- Own the organic social strategy across channels, with Instagram and TikTok as primary drivers
- Set strategic and creative direction grounded in brand platform, insights and performance
- Develop audience-led social thinking, content approaches for distinct parent mindsets
- Evolve Nanit’s social voice, tone, and point of view across platforms
- Balance planned content systems with timely, trend-aware opportunities
- Partner with paid social counterparts to scale high-performing ideas
- Manage and mentor one direct report, providing strategic direction and feedback
- Partner with influencer lead to identify, onboard, and oversee creators on retainer, ensuring their work aligns with strategy and brand standards
- Define the role of secondary channels including LinkedIn, Reddit, and Substack within the broader social ecosystem
Our take
Baby monitors are an essential part of any new parent's life, but traditional monitors can be unreliable and outdated. Nanit solves this problem with its state-of-the-art nursery cameras and baby monitors.
Nanit's technology sets it apart from other infant care industry leaders as it uses a combination of computer vision and specially designed infant clothing to monitor babies' breathing and sleep patterns, with the data being accessible via an easy-to-use app. This has proven to have broad market appeal, to date the company has tracked over 2.42B hours of sleep, 305M parental visits, and over 234M morning wakeups. As a result, the company has secured considerable funding.
Now, with its new AI-powered Sleep Score, Nanit is turning complex sleep data into one simple, science-backed number so parents have clarity and confidence. This innovation reinforces Nanit's leadership in baby sleep while laying the groundwork for smarter, more personalized insights.
Freddie
Company Specialist at Welcome to the Jungle
Insights
42% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2025
$50m
LATE VC
Dec 2024
$0.1m
GRANT
Total funding: $117.2m
Company HQ
Lincoln Square, New York, NY
Leadership
Tor Ivry
(Founder & CTO)Previously worked as SW Group Manager at Philips, and was a Software Engineer at Conduit.
Anushka Salinas
(CEO)Prior to joining Nanit in 2024, Anushka spent 7 years at Rent the Runway, joining at a GM of Subscription before becoming CRO then President & COO.
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