Director of Corporate Marketing, Fieldguide
$188-220k
Offers equity + bonus. Salary dependent on location
Software for assurance & advisory firms
Open for applications
Software for assurance & advisory firms
21-100 employees
Open for applications
$188-220k
Offers equity + bonus. Salary dependent on location
21-100 employees
Company mission
Fieldguide's mission is to increase trust in commerce and capital markets.
Role
Who you are
- 10+ years developing and executing successful brand strategies
- Extensive experience in corporate communications and public relations
- Experience managing and optimizing content across various platforms
- Demonstrated success in team leadership and development
- Strong strategic thinking and planning abilities
- Excellence in written and verbal communication
- Creative vision and campaign development expertise
- Experience with marketing automation and campaign management tools
What the job involves
- As Fieldguide's Director, Corporate Marketing, you’ll be at the helm of defining and elevating Fieldguide’s brand presence and voice
- Reporting to our VP Marketing, you’ll lead transformative brand campaigns and strategic communications that resonate across our audience
- From crafting compelling narratives to executing multi-channel campaigns, you will help shape how Fieldguide is perceived globally while driving meaningful business outcomes
- Brand Generation:
- Develop and implement comprehensive brand strategies that strengthen the company's market position and drive business growth
- Design, launch, and manage large-scale brand campaigns across multiple channels including digital, social, print, and experiential
- Lead creative development and execution of campaigns that build brand awareness, preference, and loyalty
- Oversee brand guidelines and ensure consistency across all touchpoints and materials
- Lead the evolution of brand identity, voice, and positioning in response to market dynamics
- Direct the creation and maintenance of brand assets and marketing collateral
- Monitor brand health metrics and campaign performance, adjusting strategies based on data
- Manage campaign budgets and resource allocation to maximize ROI
- Corporate Communications:
- Create and execute strategic communication plans across all owned, earned, and paid media channels
- Guide the development of thought leadership content and executive communications
- Lead social media strategy and content direction across all platforms, ensuring brand consistency and engagement
- Oversee external communications including press releases, media relations, and crisis communications
- Manage the company's digital presence including website, blog, social media, and email marketing channels
- Develop and maintain editorial calendars across all communication channels
Our take
Fieldguide offers a cloud-native collaboration and automation platform for accounting and advisory practices. The idea is to make workflow and collaboration more streamlined, and automate parts of it altogether, for teams working on cybersecurity, risk, and ESG audits.
Fieldguide has launched with a focus on three high-demand and high-growth areas of business. With cybersecurity and ESG in particular seeing increased corporate investment, thanks to the steep costs of error or regulatory non-compliance, demand for tech that can help manage this influx of auditing work is likely to grow fast. Indeed, Fieldguide has received an impressive funding injection which will see the company looking to expand the kinds of audit their product applies to, as well as aggressively growing their team.
Fieldguide has already netted some key audit and advisory firms as clients and a substantial Series B funding round, suggesting that the young company is onto something good. Internal productivity tools are seeing a boom across multiple industries, with automation also seeing a significant uptake for enterprise businesses. If Fieldguide can successfully manage its scale-up, it could become an important software player.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Mar 2024
$30m
SERIES B
Mar 2022
$17m
SERIES A
Total funding: $47.2m
Company benefits
- Health
- Dental
- PTO
Company values
- Fearless - Inspire & break down seemingly impossible walls
- Fast - Launch fast with excellence, iterate to perfection
- Lovable - Deliver happiness & 11 star experiences
- Owners - Execute & run the business with ownership
- Win-win - Create mutual value & earn trust for life
- Inclusive - Scale the best ideas with inclusive teams
Company HQ
Eureka Valley, San Francisco, CA
Articles
Leadership
Chris Szymansky
(CTO)Previously co-founded live video streaming platform Vivo, before moving on to work in software development at Fireman Creative. Subsequently held various high level positions, including CTO at JazzHR, and VP of Engineering, Product, and Design at Atrium.
Jin Chang
(CEO)Originally a Management Consultant at EY, before co-founding blockchain aggregation API company, Bitbutter. Moved on to serve as Chief of Staff at Atrium.
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