Product Marketing Manager, Matter Labs
+ Equity and token package
More information about location
Ethereum R&D and scaling solutions
Posted today
Ethereum R&D and scaling solutions
101-200 employees
Posted today
+ Equity and token package
More information about location
101-200 employees
Company mission
To accelerate the mass adoption of crypto for financial sovereignty.
Role
Who you are
- Technical Marketing Excellence
- Proven ability to translate complex, unique features into clear value propositions
- Experience creating technical documentation and developer education programs
- Track record of successful Web3 product launches and developer activations
- Technical Understanding
- Solid grasp of blockchain technology
- Ability to understand and explain technical products to non-technical audiences
- Familiarity with Web3 development tools and frameworks
- Competitive Analysis & Positioning
- Strong product marketing fundamentals and GTM strategy development
- Ability to identify and articulate competitive differentiation
- Proficiency in benchmarking product capabilities against competing solutions
- Data-driven approach to measuring engagement and content effectiveness
- Cross-functional Leadership
- Strong collaboration skills with engineering, product, marketing and communications teams
- Ability to coordinate complex launches across multiple stakeholders
- Experience working in fast-paced technical environments
- Content Creation
- Distill complex blockchain concepts into concise, audience-appropriate value statements
- Excellence in creating technically-oriented marketing materials and documentation
- Use data, benchmarks, and real-world examples to reinforce credibility and impact
- Ability to develop compelling educational content and presentation materials
- Agility & Adaptability
- Pivot strategies and tactics based on early feedback or new information
- Make clear decisions in ambiguous contexts, surfacing risks and contingency options
- Realign cross-functional plans under tight deadlines and changing requirements
What the job involves
- We are looking for a Product Marketing Manager to lead the product marketing function for Matter Labs by owning end-to-end GTM for ZKsync, covering messaging, competitive insights, sales enablement, and developer education
- Produce technical content (white papers, tutorials, videos) and maintain a continuous feedback loop with pilots and the community. Establish and track key metrics to optimize campaigns and expand the ZKsync ecosystem
- Go-to-Market Strategy: Design and execute comprehensive GTM plans for ZKsync product and feature launches, covering messaging, outreach playbooks, developer education programs, and ecosystem partner coordination
- Competitive & Market Insights: Conduct ongoing competitive analyses, market intelligence, and end-user research to inform product positioning, feature prioritization, and technical content strategy
- Sales Enablement: Build and maintain up-to-date sales collateral: one-pagers, datasheets, verticalized slide decks (e.g., “Blockchain for Payments,” “Private Transactions for Institutions”), case studies, and competitor battle cards, so BD and sales teams can articulate value and close deals
- Messaging & Positioning: Develop concise, differentiated product messaging tailored to each target segment (developers, enterprises, DeFi users), and ensure consistent technical messaging across all channels
- Educational Resources: Lead creation of high-impact developer-focused content such as videos, tutorials, white papers, implementation guides, sample code repositories, and case studies that demonstrate ZKsync’s value proposition to technical decision-makers
- Customer & Community Feedback Loop: Gather and synthesize insights from pilots, early adopters, and developer communities, then channel them back into product and marketing priorities
- Metrics & Reporting: Define, track, and report on key metrics such as developer sign-ups, integrations, MQLs, conversion rates, documentation usage, on-chain activity, churn, and community growth to measure marketing impact and continuously optimize campaigns
Application process
- Deadline to Apply June 19, 2025 at 11:00 PM UTC
Our take
While the Ethereum network offers users highly rated security, the trade off is that its network volume doesn’t have enough capacity to allow for fast and cheap transactions. Matter Labs is one of a small number of companies that are building scaling protocols through its zero-knowledge proof driven product, zkSync.
It’s not the only company of its kind, with the likes of Arbitrum and Optimism also receiving plenty of publicity and funding. However, Matter Labs zero-knowledge proof approach has been praised for both its transaction speed and security. If it was easy however, many more companies would be doing it, so it appears that Matter Labs has made a significant headstart on the competition.
Over the last couple of years, the startup has secured some major funding from high-profile investors such as Andreessen Horowitz (a16z), and Union Square Ventures. Matter Labs released its recently renamed ZkSync Era - a zero-knowledge, open-source security platform on Ethereum in 2023. Matter Labs is predicting zero-knowledge cryptography to outlive alternative "optimistic" security tech from the likes of Arbitrum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
94% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2022
$200m
SERIES C
Nov 2021
$50m
SERIES B
Total funding: $258m
Company benefits
- Remote working
- Equity options
- Annual pay raise
- 28 work days of paid vacation
- 10 days of paid sick leave / year
Company HQ
George Town, George Town
Leadership
Alex Gluchowski
(CEO)Has co-founded two previous startups, wellbeing platform Somuchmore (acquired by Urbansportsclub), and camper-rental startup PaulCamper.
Alexandr Vlasov
(R&D Head)Electrical Engineering PhD. Former Chief Research Scientist at BANKEX Foundation.
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