SEO Account Director, Croud
Luxury
Offers Discretionary annual performance based incentive (up to 7% of annual base salary) + Sale commission
3+ days a week in office (The Bard Building, London)
Performance marketing agency
Open for applications
Performance marketing agency
501-1000 employees
Open for applications
Offers Discretionary annual performance based incentive (up to 7% of annual base salary) + Sale commission
3+ days a week in office (The Bard Building, London)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- We’re now looking for a passionate and driven individual with a keen eye for luxury to join our SEO team as Account Director at an exciting time of growth for the agency
- The successful candidate will recognise and aid both strategies, and be able to tailor recommendations to individual business needs
- This role requires an analytical mindset coupled with a creative flair, willingness to take a risk, challenge, and push through change to achieve the best for our clients
- Along with a proactive, can-do attitude to everything, you will also champion personal development & growth within the team
- You will have excellent knowledge of all component parts of SEO and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for luxury brands
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in Digital Marketing - experience within luxury is preferable, passion and interest is essential
- In-depth demonstrable experience in SEO advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Exceptional client service skills
- Highly organised and an ability to multi-task
- Impeccable attention to detail
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills: managing direct reports, a motivator
- Demonstrable line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
- Clear passion for digital marketing, SEO and luxury to help drive our team forward
What the job involves
- The overall purpose of this role is to support the Organic Strategy Director and team of Senior Account Managers, Managers, and Executives in implementing best-in-class organic strategies for key clients within the premium & luxury sector
- You will be responsible for the build and effective implementation of client roadmaps and development plans in order to achieve your client’s annual business objectives and targets, as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft
- Build strategic relationships with key client stakeholders, acting as a trusted advisor to formulate results-driven SEO strategies on your account
- Develop and execute of client strategies to increase profit while providing great customer service to clients
- Work together with wider teams to devise and deliver Account Development Plans (ADPs) for owned clients to sustain and grow client performance
- Work with the Org. Strategy Director and Snr. Account Managers to input into overall direction of department and pioneer this across the team
- Develop, mentor and train team members, both remotely and in person
- Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
- Play an active role in defining SEO best practice and scalable processes that challenge luxury
- Stay up to date with new market tools and opportunities which would support client strategy our product offering, and share to the wider team (not limited to SEO)
- Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
- Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
- Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
- Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
- Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel to support in identifying cross-channel upsells and knowledge growth
- Contribute to the new business process and pitches with support from wider & SEO teams
- Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
- Drive overall performance within the team to achieve margin and incremental revenue month on month
- Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
- Contribute to and supporting marketing activities including whitepapers, blog posts and industry insights specifically across SEO & luxury
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$38m
LATE VC
Total funding: $38m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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