Director of Marketing Operations, Halcyon
$180-210k
+ Equity
Cybersecurity tools to protect against ransomware
Open for applications
Cybersecurity tools to protect against ransomware
201-500 employees
Open for applications
$180-210k
+ Equity
201-500 employees
Company mission
Halcyon's mission is to defeat ransomware.
Role
Who you are
- Your deep understanding of marketing technology and data-driven decision-making, as well as your ability to collaborate cross-functionally will ensure our marketing efforts are streamlined, efficient, and impactful
- Strong understanding of SFDC, marketing automation, intent-based data tools, and marketing technologies
- Familiar with Agile methodologies in marketing operations
- Knowledge of data privacy regulations (e.g., GDPR) and their impact on campaign execution
- Capability to pinpoint the root causes of technical and operational issues and enhance them for scalability
- In-depth comprehension of marketing dataflows and analytics
- Innovative troubleshooter dedicated to discovering practical solutions to operational hurdles
- Comfortable explaining complex processes and data to stakeholders at different levels, adjusting presentation depth as needed
- 8+ years of experience in marketing operations
- Deep analytical skills, business acumen, strong technical abilities, and working knowledge of GTM tools (SFDC, 6Sense, Marketo, Bizible, Outreach, Hubspot, Drift, Domo, Tableau, etc.)
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced, dynamic environment
What the job involves
- As the Director, Marketing Operations you will lead our marketing operations function and drive the implementation of innovative marketing strategies
- Your responsibilities will span strategic system and process design, technical implementation, and operational efficiency of our MarTech infrastructure
- Ou will enhance existing technologies and processes while also uncovering avenues for expansion by collaborating with cross-functional teams to align marketing efforts with revenue operations seamlessly
- Lead the development and execution of marketing operations strategies to support business goals
- Collaborate with leadership to align marketing operations with overall company objectives and business priorities
- Optimize the marketing technology stack, ensuring tools and platforms support efficiency and scale
- Manage the selection, implementation and fine-tuning of a diverse marketing technology setup, encompassing SFDC, marketing automation, intent-driven data tools, attribution models, and more
- Ensure smooth integration of marketing systems with other business tools and platforms, aligning marketing technology with the overall business objectives
- Possess advanced insight into lead and account lifecycles, along with adept operational oversight, including streamlining workflows, optimizing data, and fostering scalability and efficiency
- Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and privacy
- Develop and maintain systems for lead management, data quality, and customer segmentation
- Ensure alignment between data structure, integrity, and collection processes with reporting and business requirements, particularly regarding tracking and attributing user journeys
- Continuously enhance marketing practices across our tech stack and teams
- Establish a central hub for documenting system and data processes, customer and prospect journeys, linked to data and automation solutions
- Develop reporting systems/processes to track the effectiveness of marketing campaigns and overall ROI
- Provide actionable insights and recommendations to the marketing team based on data analysis
- Ensure that marketing performance metrics are aligned with business outcomes
- Lead, mentor, and develop a high-performing marketing operations and analytics team
- Key Relationships: Marketing teams (demand gen, customer marketing, corporate marketing), Sales Operations, Business Development, Executive Leadership
Our take
As cyber attacks become increasingly complex, especially in the mode of ransomware, companies such as Halcyon are becoming an ever more important weapon in the fight for cybersecurity. Though only formed in 2021, its founders have extensive experience as researchers at cybersecurity unicorn Cylance, amongst other notable companies in the sector.
Halcyon’s product stands out from similar - and abundant - offerings thanks to its melding of multi-proprietary advanced prevention engines and AI models designed specifically to seek out and destroy ransomware threats. It's the flexibility and reactivity of these two multi-tiered facets that have made Halcyon a trusted partner for companies on the Forbes Global 2000 list.
With significant funding behind it, Halcyon will ramp up the development of its platform's features and continue expanding its customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$100m
SERIES C
Dec 2023
$40m
SERIES B
Total funding: $204m
Company benefits
- A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
- Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
- Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
- Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Jon Miller
(CEO & Co-Founder)Previously CEO and Founder at Boldend, Advisory Board member at Cylance, Vice President at Accuvant LABS, Managing Consultant at IBM.
Ryan Smith
(CTO & Co-Founder)Currently Owner at Hustle Labs. Previously Chief Research Officer at Boldend, Advisory Board Member at Cylance.
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