Senior Digital Marketing Executive, Aviva
12 Month Fixed Term Contract
+ Annual performance bonus
More information about location
Insurance, wealth and retirement business
Job no longer available
Insurance, wealth and retirement business
1001+ employees
Job no longer available
+ Annual performance bonus
More information about location
1001+ employees
Company mission
To be with people when it really matters, throughout their lives.
Role
Who you are
- This is a great job for someone who has proven experience in executing social media strategies, including organic, paid and employee initiatives in a B2B environment, preferably within asset management / financial services
- Familiarity with LinkedIn, Hearsay, YouTube, X and employee advocacy tools (e.g. Hearsay Social) is preferred
- Knowledge of analytics tools (e.g. Google Analytics) for monitoring, analysing and optimising campaign performance
- A marketing / communication / digital marketing / related degree, or digital marketing certification is preferrable but not essential
- Hands-on experience in digital marketing roles, with familiarity in executing and optimising campaigns across various digital platforms
- Good organisation skills, tenacious and driven to deliver – especially when working to tight deadlines
What the job involves
- The Purpose of this role is to support the execution, optimisation and delivery of digital marketing activity and campaigns across social media, email, and search
- You will execute tactical adjustments needed for optimising digital marketing campaigns across social media, email, and paid search, ensuring alignment with Aviva Investors’ strategic goals while delivering best-in-class customer experience
- Alongside this you will also support the execution of digital marketing campaigns across social media (paid, organic and employee advocacy), email and paid search, while ensuring compliance with internal policies, procedures, and regulations
- The role will also require you to monitor and optimise digital marketing campaigns and use analytics tools (e.g. Google Analytics) to gather information from web and social media pages
- In addition to this, the role will allow you to work closely with the Digital Marketing Manager, the wider digital marketing team and as part of multi-disciplinary project teams both internally and externally to deliver exceptional digital customer experiences that are aligned to Aviva Investors’ goals and measurable through key performance indicators
Salary benchmarks
Our take
With 18 million international customers, Aviva is the largest provider of insurance and leading life and pension funds in the UK. With a history that dates back to the founding of Hand in Hand Fire & Life Insurance Society in 1696, Aviva’s current form is thanks to a merger between Norwich Union and CGU plc in the year 2000.
Over the noughties, Aviva grew its market out to Europe and established a high-profile foothold in America thanks to the most expensive advertising campaign of the time that included celebrities Alice Cooper and Bruce Willis. Into the 2010s, the insurance broker was forced to restructure and close a large number of its non-core businesses in a bid to increase its shareholder returns and streamline its focus. In 2012 it sold its US wing to Athene Holding to further this goal.
Now stripped back after sell-offs of subsidiaries in Indonesia, Italy, and many more countries, Aviva is refocusing on pensions. In the wake of a Pensions Dashboard Programme delay in the UK, Aviva is in the running to take over the programme thanks to its pre-existing private systems. This exemplifies Aviva’s renewed focus on the fintech sector, all whilst playing national analyst during the cost of living crisis thanks to its annual Age of Ambiguity study.
Steph
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company HQ
City of London, London, UK
Leadership
Amanda Blanc
(Group CEO)Currently Group Board Non-Executive Director at BP. Previously Chairman of the Welsh Rugby Union, Senior Advisor at Trov, CEO at Zurich Insurance Company.
Share this job
View 3 more jobs at Aviva