Director of Growth Marketing, Modern Life
$200-240k
+ Equity
4 days a week in office
Tech-enabled insurance brokerage
Be an early applicant
Tech-enabled insurance brokerage
21-100 employees
Be an early applicant
$200-240k
+ Equity
4 days a week in office
21-100 employees
Company mission
To help everyone protect what matters most through advanced technology and tailored advice.
Role
Who you are
- 7+ years in performance marketing or growth marketing at B2B SaaS, fintech, or vertical SaaS companies, with at least 3+ years owning paid acquisition and growth strategy
- You've helped scale a growth function before, ideally taking a B2B company from early-stage experiments to a repeatable acquisition engine
- You actively use AI in your marketing workflow and can talk about specific tools, prompts, and pipelines you've built or improved
- Product marketing chops — comfortable positioning a product, leading a launch, and translating technical and AI capabilities into customer value
- Strong across several performance marketing channels (LinkedIn Ads, Google Ads, Meta, programmatic, SEO, lifecycle/email) and excited to keep learning new ones
- Comfortable with attribution, cohort analysis, and the messy reality of measuring what's actually working. SQL skills are a plus
- You've worked in environments with longer sales cycles and complex buyers, and you know how to stay patient and strategic when results aren't instant
- You like building from scratch and you're not precious about doing the work yourself, but you also know when to ask for help
- You're a strong writer who can take something complicated and make it clear and compelling
- Bonus: experience marketing to financial advisors, insurance professionals, or other high-trust, regulated B2B audiences
What the job involves
- We're hiring a Director of Growth Marketing to own demand generation, performance marketing, product marketing, and the marketing engine that drives advisor acquisition
- This is a senior role for a hands-on, AI-native performance marketer who has built and scaled growth functions inside B2B SaaS or fintech, and who treats AI tooling as a force multiplier on every part of the funnel
- You'll own how we acquire advisors at scale: paid acquisition strategy, lifecycle marketing, growth experimentation, and attribution
- You'll report directly to the CEO and work closely with our Brokerage team, including our Director of Brokerage Marketing who owns advisor engagement and retention, to translate spend into pipeline, and pipeline into revenue
- Own the performance marketing engine end-to-end — strategy, channel mix, budget allocation, creative direction, and execution across LinkedIn, Google, Meta, programmatic, and emerging channels
- Build the growth experimentation function — run rigorous, hypothesis-driven tests across paid and organic channels, and bring the discipline to kill what isn't working fast
- Drive advisor acquisition and activation — move the metrics that matter: CAC, LTV/CAC, MQL-to-SQL conversion, advisor activation rate, and payback period
- Own product marketing and positioning — tell the story of our platform and AI capabilities, landing new product launches, sharpening our messaging, and arming sales and prospects with materials that make us clear and compelling
- Stand up an AI-native growth stack — build and operate the agentic workflows, content pipelines, attribution models, and reporting that let a small team operate like a large one. You should be using AI to write, test, optimize, segment, personalize, and analyze daily
- Own lifecycle and email — design and run the nurture, activation, and re-engagement programs that turn cold advisor interest into placed cases
- Partner with sales and product — work closely with the brokerage and PCS sales teams to align on ICP, messaging, and what's actually converting at the close
- Measure everything — build the LTV/CAC, attribution, and funnel reporting that gives us a clear view of what's working, and present it to leadership and the board
- Lay the foundation for the team — as a senior IC today, you'll set the strategy, prove the model, and shape how the marketing function scales, including future hires
Our take
Life insurance is deeply human in purpose, yet historically slow and complex in practice. It's a massive US market still driven by advisors, but burdened by manual processes and fragmented systems. As expectations shift toward speed and better client experiences, the industry is being pushed to evolve, not by removing advisors, but by finally modernizing the tools they rely on.
So, Modern Life was built for this shift. As an AI-powered life insurance brokerage, it embeds intelligence across the advisor-client journey, from underwiting and quoting to recommendations and poicy delivery. By analyzing medical and financial data quickly and bringing insurance, tax, and planning considerations into one platform, it reduces friction and complexity, giving advisors more time to focus on their client relationships.
The company's $2OM Series A, bringing total funding to $35M, reflects strong confidence from both investors and major insurers. And with regulatory foundations in place and plans to expand partnerships and product capabilities, the company is very well positioned to scale further.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Nov 2025
$20m
SERIES A
Aug 2022
$15m
SEED
Total funding: $35m
Company benefits
- Unlimited PTO: Whether it’s surfing, family trips, or your garden that’s calling – life is for living, so we give you more time for it
- Hybrid office culture: You get the best of a modern office environment, plus the flexibility of working from home when you want to
- Team events: Get to know the crew at team meals, events, happy hours, offsites, and group celebrations.
- Great benefits: Enjoy quality health insurance and benefits including, of course, life insurance – and we’ve got just the people to help you with that.
Company HQ
Nolita, New York, NY
Leadership
Michael Konialian
(Co-Founder & CEO)Previously worked at US Department state as Foreign Affairs Officer. Later joined McKinsey as Engagement Manager. Also, worked at CoverWallet, first as Director of Product and then as VP and General Manager.
Salary benchmarks
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