Senior Product Marketing Manager, Rula

• 7+ years of relevant experience
• 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context
• Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers
• Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline
• Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging
• Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs
• Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation
• We encourage all interested applicants to apply, even those who may not meet every preferred requirement

Desirable

• We are seeking a Sr. Product Marketing Manager, B2B to be the connective tissue between Rula’s go-to-market strategy, Sales and B2B Marketing teams
• This person will own B2B positioning and messaging across multiple priority audiences — turning market insights, buyer research, and field intelligence into crisp, deal-winning assets that help our Sales team close
• You will own and evolve the foundational GTM toolkit that powers Rula’s commercial growth: pitch decks, one-pagers, battlecards, and case studies, all grounded in a sharp, consistent narrative
• This role sits at the intersection of strategy and execution—ideal for a PMM who loves the craft of positioning and the satisfaction of seeing their work move pipeline