Paid Marketing Associate, Nextdoor

$90-110k

We expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date will take place within 3 months of your start date.

Looker

Excel

Junior and Mid level

San Francisco Bay Area

Private social network for neighbours

Be an early applicant

Private social network for neighbours

501-1000 employees

B2CPrivacyNetworkingSocialSaaS

Be an early applicant

$90-110k

We expect to award a meaningful equity grant for this role. With equal quarterly vesting, your first vest date will take place within 3 months of your start date.

Looker

Excel

Junior and Mid level

San Francisco Bay Area

501-1000 employees

B2CPrivacyNetworkingSocialSaaS

Company mission

Nextdoor’s mission is to cultivate a kinder world where everyone has a neighbourhood they can rely on.

Job

Company

Role

Who you are

If paid media is your specialty and passion, you are perfect for this role
Marketing Knowledge: You have at least 2-3 years of digital marketing experience, ideally in the B2B space
Paid Media Skills: You have experience managing paid social and search campaigns
Budget Management: You have at least 2 years of experience managing paid social and/or search budgets of at least $10K/month across major platforms
Creative and Strategic Collaboration: You have experience working with creative teams to develop ad strategies
Cross-Functional Collaboration: You have a proven ability to collaborate with different teams like Data Science, Product, Finance, and Marketing Technology
Data Skills: You possess experience using tools like Excel, Looker, or similar for data analysis and insights
Attention to Detail: You are organized and detail-focused, always looking to optimize our approaches
Adaptability: You are comfortable thriving in fast-paced environments and managing changes confidently
Proactive Approach: You are motivated to identify and act on significant opportunities, especially within the B2B sector

What the job involves

We’re looking for a Paid Search and Social marketer to join our Paid Marketing team.
You'll be an integral part of our marketing team, which specializes across various channels, and you'll focus on growing and optimizing our paid marketing efforts
As a Paid Marketing Associate, you will help scale and optimize our paid campaigns to drive business acquisition and revenue.
You will manage and execute Nextdoor's paid campaigns across Meta, Google, Bing, and emerging platforms, leveraging data and creative insights to enhance performance and maximize return on investment
You'll work with various teams, including Data Science, Product, Finance, and Marketing Technology, to ensure our campaigns are effective and aligned with our goals.
You'll report to the Head of Digital Demand Generation and work closely with the Growth Marketing team to take ownership of paid strategy, execution, and performance
Campaign Management: Develop, execute, and manage targeted B2B marketing campaigns across multiple platforms, including Meta, Google, Bing, and emerging channels
Strategy and Optimization: Use data insights to develop and refine advertising strategies for better campaign performance
Cross-functional Collaboration: Partner with Data Science, Product, Finance, and Marketing Technology teams to ensure campaigns are cohesive and support overall revenue goals
Data-driven Insights: Use analytics to track, measure, and report on the effectiveness of campaigns and the overall impact on business growth
Innovation and Exploration: Stay informed on B2B marketing trends and explore new platforms and tactics to enhance our paid marketing performance
Participate in in-person Nextdoor events such as trainings, off-sites, volunteer days, and team building exercises
Build in-person relationships with team members and contribute to Nextdoor’s company culture

Our take

Nextdoor is a private social network that aims to encourage social interaction between neighbours and make people aware of crime in their area.

The social network has had huge success in the United States and has expanded internationally, with Nextdoor now present in more than 242,000 neighbourhoods around the world.

The company's main competition comes from local Facebook groups, which have become less and less popular due to their comparative lack of functionality. Nextdoor's laser focus on building for neighborhoods has helped them to build a better product, and their advertising partnership with Oracle, launched in 2022, will help bring more transparency to Nextdoor's sponsorships.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

8% employee growth in 12 months

Glassdoor (3.2)

Trustpilot (2.7)

Company

Funding (2 rounds)

May 2019

$130.3m

Dec 2017

$79.5m

Total funding: $209.8m

Company benefits

Monthly wellness stipend
12 weeks of parental, family or medical leave
Global end of year shutdown
Learning and development stipend
Work from home opportunities
Health insurance

Company HQ

SoMa, San Francisco, CA

Leadership

Prakash Janakiraman

(Advisor & Co-founder)

Graduated from the University of California, Berkeley before working in engineering roles at Google and as the co-founder of Fanbase.com

David Weisen

(Engineer & Co-founder)

Worked as a software engineer at Google, Fanbase.com and Open Harbour after graduating from Stanford with a degree in Computer Science

Salary benchmarks

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