CRM Manager, Avant Arte

• This is an exciting opportunity for an individual who thrives on both the technical and creative aspects of CRM
• Keenly analytical, able to think systematically about email marketing automations and develop repeatable workflows to maximise the potential of each release
• Skilled at blending technical precision with creative thinking, developing flexible email marketing strategies tailored to specific campaigns
• Strong analytical skills to track relevant performance metrics, interpret data and deliver actionable insights
• Good writing skills, with the ability to craft engaging and persuasive copy for email campaigns
• Excellent communication and collaboration skills, effective at working with cross-functional teams
• Detail-oriented with strong organisational skills, capable of managing multiple projects simultaneously

Desirable

• The CRM Manager will primarily be responsible for driving the development and execution of marketing plans to engage, convert and retain collectors
• This role is integral to Avant Arte’s marketing strategy, and is unique in blending systematic CRM processes with creative strategies tailored to specific artist campaigns
• Develop and execute comprehensive email marketing plans for each release, aiming to maximise sales and engagement
• Establish a systematic approach for each release to maintain consistency and efficiency in our marketing efforts
• Develop structured methods for segmenting and targeting relevant audiences for each release
• Implement an automated process to optimise the collector journey throughout the CRM lifecycle, from onboarding sign-ups to maximising conversions
• Set benchmarks and measurable goals for email marketing performance; monitor and analyse data to identify patterns and opportunities for improvement
• Utilise data-driven insights to develop actionable strategies and provide reports to the wider marketing and sales teams
• Deliver a continual programme of testing email campaign elements, including sequencing, content and segmentation
• Translate insights into actionable strategies to optimise email campaigns according to their objectives
• Share actionable insights with relevant teams, including content and sales
• Work closely with the eCommerce Executive, who assists with email builds, by providing clear guidance and timely briefs
• Coordinate closely with the wider marketing and sales teams to ensure alignment with overarching campaign strategies for each release
• Work with the content team to ensure any asset requirements are briefed and delivered on time
• Collaborate with the product team to integrate relevant behavioural and survey data into CRM tools, and to create reporting dashboards