Content Marketing Manager, HoneyBook
Website
$120-140k
Plus equity
More information about location
2-3 days a week in office
Business management platform for Independents
Open for applications
Business management platform for Independents
201-500 employees
Open for applications
$120-140k
Plus equity
More information about location
2-3 days a week in office
201-500 employees
Company mission
To make it easier to run an independent business and live a life filled with passion and purpose.
Role
Who you are
- Strong collaborator: You can partner across teams to ensure everyone is working in alignment and has the information they need to move projects forward
- Organized and detail-oriented: You have a strong history of managing complex projects and ensuring nothing slips through the cracks
- Data-driven: You can consistently assess website performance and use data to make informed decisions about updates or new initiatives
- Strategic mindset: You can connect tactics to broader company objectives and maintain a goals-oriented view of the site
- Technical proficiency: You can coordinate directly with dev and engineering teams to move forward technical tasks and help identify solutions to development roadblocks or challenges
- Proactive ownership: You can develop new ideas and demonstrate the desire to continuously improve without prompting
- 5+ years of content and site management experience for SMB companies
- Solid understanding of content marketing, SEO, and conversion optimization
- Proficiency with testing and analytics tools like Optibase, Statsig, Mixpanel, and Looker as well as CMS tools like Webflow
- Excellent verbal and written communication skills with experience writing and editing strategic copy
What the job involves
- As the Content Marketing Manager, Website, at HoneyBook, you’ll own the strategic direction of the HoneyBook marketing site to increase awareness and conversion at the top of the funnel
- You’ll lead our website redesign, roadmap, brand positioning, optimization, and testing to align the site with our broader company objectives and business goals
- In this critical role, you’ll work cross-functionally with creative, SEO, engineering, product marketing, and other key stakeholders to balance different initiatives and ensure that honeybook.com is driving growth while strengthening our position as a leader in the market
- Your success will be measured by your ability to influence top-of-funnel traffic and acquisition from the website while strengthening the HoneyBook brand
- Lead website redesign: Lead the complete website redesign process, including updating the user interface, improving user experience, and ensuring the site aligns with our brand guidelines, content strategy and business goals. Select and manage an external agency as well as partner with engineering
- Lead holistic web strategy: Establish a forward-looking roadmap for the website that aligns with company objectives and drives revenue growth
- Ensure brand consistency: Act as the brand advocate for the site, ensuring that all assets and content provide a consistent story about the HoneyBook brand
- Project manage and prioritize site updates: Maintain an organized plan for site updates and execution with the ability to re-prioritize and pivot as needed
- Oversee optimization and testing: Develop our A/B testing guidelines and work with developers to plan our testing strategy in alignment with the website roadmap
- Coordinate cross-functional initiatives: Accept new requests from cross-functional teams to prioritize and execute for GTM initiatives, marketing campaigns, SEO, and more
- Maintain close partnership with site stakeholders: Coordinate with Creative, SEO, Dev, and Marketing Leads to drive new initiatives forward and communicate progress
- Analyze and measure performance: Develop a reporting cadence to share company-wide site updates and leverage data to make strategic decisions
Our take
The self-employed sector is growing quickly, with freelancers now comprising a third of America's workforce. HoneyBook addresses the challenges faced by solo entrepreneurs by offering an all-in-one platform for client communication, invoicing, and booking. it charges a subscription fee and a 3% fee for online transactions.
While competitors like Taver, 17hats, HubSpot Sales Hub, and Calendly offer similar services, HoneyBook stands out by providing an all-in-one platform where users can generate invoices and accept payments seamlessly. this has earned the trust of service providers across the US and Canada, with HoneyBook facilitating over $9B in business bookings.
With the freelance economy in the US projected to encompass 50% of the workforce by 2027, HoneyBook, a unicorn company, is well-positioned for continued growth and success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
51% female employees
29% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$250m
SERIES E
May 2021
$155m
SERIES D
Total funding: $479m
Company benefits
- Medical insurance: We've got you and your family covered - from head to toe
- Parental leave: Welcome in parenthood with paid leave and quality time to spend with your family
- Open PTO: Take a break, hit reset, and come back refreshed
- Equity: Enjoy equity and retirement plans
- Wellness & development budget: Health mind, health body, and health career - it's all possible
- Hybrid workspace: Get office camaraderie or enjoy the flexibility to work wherever you work best
Company values
- People come first: As we explore opportunities and work through challenges
- Raise the bar: We push for greatness - for ourselves and our members
- Keep it real: Authenticity, respect, and transparency are at our core
- Own it: Trust and ownership let us make decisions with confidence
- Love what we do: We love what we do and what we create for our members
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
Dror Shimoni
(Co-Founder & CTO)Worked as a Software Developer for companies including IDE, Matrix, AlSeek, ITG, and Semantinet.
Naama Alon
(Co-Founder)Studied Engineering, Design, and Art at Shankar. Worked as a UX Designer at RED-ID.
Oz Alon
(Co-Founder & CEO)Studied Law & Business at The Interdisciplinary Centre. Interned at Yehuda Raveh & Co. Owner of Backy Bar Ltd.
People progressing
Casey joined HoneyBook in 2020 as an Office Manager and has since been promoted to Talent Coordinator, and Associate Talent Partner and now serves as a UX Research Operations Associate.
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