Director of Data Analytics, PlayStation
$214.1-321.1k
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$214.1-321.1k
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- Proven experience leading a team of analysts supporting multiple stakeholders in a live service environment (preferably in gaming, but relevant experience in industries like e-commerce will be considered)
- Deep knowledge of Game Analytics best practices, technologies, and measurement strategies
- Experience developing testing frameworks and KPIs for new products
- Ability to translate business reporting, analysis, and statistics into clear, actionable insights
- Strong leadership skills with the ability to manage, develop, and inspire a high-performing team
- Ability to identify, champion, and develop forward-looking Game Analytics capabilities that will serve PlayStation’s vision
- Knowledge of cloud analytics technology and data warehousing to support efficient reporting and modeling (e.g., AWS, GCP, SQL, visualization tools, ML pipelines)
- Experience designing tracking solutions for new products, features, and systems
- Expertise in marketing attribution analysis, digital media measurement, brand awareness, and social listening
- Strong collaboration skills to build effective partnerships and influence change across the organization
What the job involves
- As the Director of Analytics, you will lead PlayStation Studios’ Data Analytics teams, delivering reporting and insights that inform Game Development, Live Service Management, and Marketing
- Reporting to the Sr Director of Insights & Personalization, you will work closely with Analytics Engineering, Development teams, User Research, Product Management, Marketing, and PlayStation leadership
- Your team will collaborate across the organization to provide trusted, data-informed insights that drive decision-making
- Lead a team to deliver actionable insights and reliable reporting in a fast-paced, international environment with competing stakeholders and priorities
- Work with the Sr. Director to define the Game Analytics team’s goals and roadmap for a multi-studio portfolio
- Provide executive-level reporting on team performance against goals, escalating risks and blockers when necessary
- Collaborate with Analytics Engineering to define requirements for the analytics platform
- Partner with Product Management and User Research to develop and execute measurement strategies for games at all stages, including defining KPIs for success
- Build strong relationships with studio and platform partners to effectively manage a central service
- Clearly communicate complex data insights to both game development teams and senior leadership, enabling data-driven decisions at all levels
- Collaborate with the Sr. Director and your Project Manager for resource planning and allocation to ensure the team is properly staffed and aligned with priorities
- Establish tools, processes, and a framework for continuous improvement, including transparent request intake and prioritization
- Identify opportunities to create cost efficiencies in team operations
- Mentor and develop your team, providing opportunities for growth and career development
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
Diversity, Equity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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