Social Media Marketing Specialist, Expedia Group

• Bachelor’s or equivalent degree required
• 1-2 years of relevant experience in a social media or digital marketing role
• Solid experience with multi-media content creation
• Knowledge of keywords and hashtags
• Understanding of targeted ad setups, budget management, analysis and optimization
• Proficient in using social media management and scheduling tools
• Hands-on experience working with enterprise-level social media tools, preferably PromoRepublic or Hootsuite
• Strong customer service skills and ability to resolve client issues and challenges

Desirable

• The Travel Partnerships and Media (TPM) team helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences
• We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions
• The Social Media Marketing Specialist role sits on the Expedia Cruises marketing team in the TPM division of Expedia Group
• If you enjoy staying up to date on the latest social media trends and content and are looking to join a team at the forefront of Franchise and Travel retail marketing, consider Expedia Cruises - the leading travel agency selling air, land, & sea vacations in communities across North America
• As someone with a flair for social media strategy and content, you understand what it takes to manage a diverse social media presence from strategy to execution and measurement
• The Social Media Marketing Specialist is accountable for the execution and optimization of our social media marketing strategy
• You’ll also play a key role in the training and support of our Franchisees and Vacation Consultants through the creation of training resources, webinars, and participation in office hours
• Drive and support Franchisee and Vacation Consultant success through best-in-class service and support of tools, processes, and implementation of strategic social media imperatives
• Oversee execution of paid ads to drive RSVPs for Franchisee in-store events to support our Core Promotions
• Lead initiatives and incentive programs that drive behavior to increase overall social media performance for our Core Promotion posts including Impressions, Reach, Engagement, RSVPs, and Leads
• Participate in the structure and content of service agreements with external agencies
• Oversee key performance metrics, identify when are out of normal range and propose actions to manage
• Oversee social media strategies that drive metrics in support of departmental goals
• Understand (internal and external) customers’ needs, and develop the skills necessary to help customers understand business challenges
• Stay up to date with the latest social media best practices and technologies
• Set up and help administer Franchisee Facebook business pages
• Create training materials for our Social Media Tool “SocialHUB”
• Host training webinars for our Franchisees and Vacation Consultants on how to make the most of their social media presence
• Attend off-site training events and host social media workshops where necessary

• End Date: May 7, 2025