Performance Marketing and Affiliate Manager, Trellis
Ebedded insurance provider
Job no longer available
Ebedded insurance provider
101-200 employees
Job no longer available
101-200 employees
Company mission
To simplify and automate shopping for home and auto insurance by applying technologies to save time and money for shoppers and insurers alike.
Role
Who you are
- Analytical Thinker
- Ability to analyze data and derive actionable insights to inform strategic decisions
- Strategic Vision
- Capability to develop and execute a holistic user acquisition strategy aligned with business objectives
- Relationship Builder
- Strong interpersonal skills to foster and maintain successful relationships with affiliates and internal teams
- Results-Driven
- Proven track record of achieving and exceeding user acquisition targets in a digital marketing capacity
- Innovative Mindset
- Stay abreast of industry trends and emerging technologies to bring innovation to user acquisition efforts
What the job involves
- You'll be responsible for developing and executing performance marketing strategies while cultivating and expanding relationships with key affiliates
- Your goal is to drive measurable and sustainable user growth, contributing to Trellis’ position as a leader in the digital insurance landscape
- 30 Days;
- Gain a comprehensive understanding of Savvy's business model, target audience, and competitive landscape
- Conduct an in-depth analysis of existing performance marketing channels and affiliate partnerships
- Establish initial connections with key internal stakeholders and affiliate partners
- Develop a preliminary user acquisition strategy with a focus on quick wins
- 60 Days;
- Implement optimizations to existing performance marketing campaigns to improve efficiency and ROI
- Expand and diversify the affiliate partner portfolio through outreach and relationship-building
- Initiate the testing of new performance marketing channels to identify additional acquisition opportunities
- Begin tracking and analyzing key performance indicators (KPIs) to measure the success of implemented strategies
- 90 Days;
- Optimize and scale successful performance marketing channels for sustained user acquisition
- Strengthen relationships with high-performing affiliates, negotiating improved terms and incentives
- Develop a comprehensive reporting system to track and communicate the performance of user acquisition efforts
- Present a detailed plan for ongoing performance marketing and affiliate strategies, including potential expansion opportunities
Our take
Changing insurance providers can be a confusing and time-consuming process, which is why many people end up sticking with policies that aren't quite right for them. Trellis was built to make this easier, offering a platform that lets users compare insurance options side-by-side. It also works with digital banks and financial platforms to present relevant insurance choices directly to customers.
Recently, Trellis was acquired by Gen Digital, the company behind brands like Norton and LifeLock. As part of the deal, Trellis' technology will be integrated into Gen's "Engine" platform, which helps users find financial products tailored to their needs. Meaning Trellis' tools will now reach a much larger audience and play a role in offering more personalized insurance recommendations.
The acquisition highlights a broader trend in finance, where services like insurance are increasingly built into the apps and platforms people already use. With Gen's scale behind it, Trellis is now in an even better position to grow and improve how customers discover and choose insurance products.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
May 2022
$5m
EARLY VC
Jun 2021
$10m
SERIES A
Total funding: $15m
Company benefits
- Competitive Salary: We target above-market base salaries (75th percentile, US-wide), along with performance bonuses and equity opportunities, so you’re rewarded for your contributions and invested in our shared success.
- Fully Remote: We’re fully remote because we trust great people to do great work wherever they are. We strive to find top performers and provide an environment that allows them to do their best work.
- Investment in You: From a new laptop to a budget for your home office setup, we ensure you have what you need to do your best work. Plus, with quarterly team-bonding events, we stay connected and have some fun, too.
- Health: We invest 100% in health, life, and disability premiums for our employees and contribute 65% for dependents, so you and your family can have peace of mind.
- Retirement: After one year of service, employees are automatically enrolled in Trellis’ 401(k) plan, including a non-elective contribution by Trellis of 3% of your earnings.
- Unlimited Vacation Time: Take the time you need. We believe in working hard, but also trust you to rest and recharge.
Company HQ
Potrero Hill, San Francisco, CA
Leadership
Daniel Demetri
(Founder & CEO)Alongside serving as Trellis' CEO, Daniel is the VP/Head of Insurance Vertical at Gen. Previously, he co-founded Doma where he served as the CPO for 2 years. He also worked at Google for 3 years as an Associate Product Manager and Product Manager.
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