Programmatic Sales Account Director, Insider Inc.
$150-185k
3 days a week in office
Online news platform
Open for applications
Online news platform
1001+ employees
Open for applications
$150-185k
3 days a week in office
1001+ employees
Company mission
To inform and inspire the digital generation and become the most influential and loved journalism brand in the world.
Role
Who you are
- Bachelor's degree in Business, Marketing, or a related field
- Proven experience in programmatic sales, including strong experience within the digital media industry
- Strong understanding of programmatic advertising technologies, platforms, and industry trends
- Excellent communication and presentation skills
- Results-oriented with a track record of meeting and exceeding sales targets
- Ability to work independently and collaboratively in a fast-paced environment
- Analytical mindset with proficiency in data analysis and reporting tools
- Be a consummate team player who loves to share and hates to lose
- Bonus points: you’ve been working with Publicis extensively and have deep connections with programmatic teams and leadership there
What the job involves
- Business Insider is hiring a Programmatic Sales Director to join our Agency and Programmatic Team. This role will be joining Business Insider at a very exciting time, as we redouble our efforts to grow premium programmatic business, expand our 1P offerings, and deepen our relationships with key agencies around the world
- As a Programmatic Account Director at Business Insider, you will play a pivotal role in driving revenue growth through the sale of programmatic advertising solutions to a defined portfolio of agencies and in-house clients. The success in this role demands an intensity of effort, demonstrated through targeted outreach, pitch meetings, and securing new PMP and PG deals on a weekly basis, in partnership with Business Insider’s vertical sales teams
- Develop and execute a strategic plan to secure programmatic deals from existing named accounts in collaboration with the direct sales team
- Work closely with the agency team to identify and grow new programmatic accounts through effective relationship-building and solution-oriented sales approaches
- Establish and maintain strong relationships with existing named accounts, understanding their broader advertising goals and identifying opportunities for programmatic campaigns
- Collaborate with the agency team to engage with new clients, understanding their business needs and providing tailored programmatic advertising solutions
- Leverage existing relationships with named accounts to introduce and promote programmatic offerings, showcasing the added value of Business Insider's solutions
- Collaborate with the agency team to identify and engage new programmatic opportunities through targeted outreach, industry events, and networking
- Mine the open exchange to identify new target and upsell opportunities
- Conduct a minimum of 100 outreach emails weekly to named accounts and potential new clients, showcasing Business Insider's programmatic offerings
- Schedule and execute a minimum of 2-3 pitch meetings per day to present programmatic solutions and gather client requirements
- Secure a minimum of 3 new PMP deals per week, meeting or exceeding weekly sales targets
- Partner with the direct sales team to ensure a unified and cohesive approach to clients, providing seamless integration of programmatic solutions into broader advertising strategies
- Collaborate with the agency team to align programmatic offerings with client objectives, fostering a collaborative and consultative sales environment. Understand and document the unique ways that your assigned agencies plan and buy programmatically
- Work collaboratively with internal teams, including Ad Operations and Account Management, to ensure successful execution and optimization of programmatic campaigns for both existing and new accounts
- Provide insights and recommendations to clients and internal teams for optimizing programmatic campaigns to achieve maximum ROI
- Provide regular reports and analyses on programmatic sales performance, highlighting successes, challenges, and opportunities for improvement
- Collaborate with internal teams to gather feedback from clients and incorporate insights into refining programmatic offerings
Our take
Insider - that entered the market at roughly the same time as fellow digital news and media names Buzzfeed, Vice, and HuffPost - has steadily and solidly built itself into one of the most familiar digital platforms for business, current affairs, finance and tech news.
Insider was founded by well-known trader and entrepreneur Henry Blodge. The company was sold to German giant Axel Springer in 2015, which signalled an uptick in its performance. This undoubtedly helped it to weather the storm of the pandemic, which hit advertisers hard, and saw many platforms like Insider's lose out on their major revenue stream.
Setting itself apart from the likes of Buzzfeed by staying focused on journalism, rather than moving sideways into entertainment, Insider's disciplined approach has paid off, and its subscriber numbers continue to steadily rise. Having established itself in the digital news space, at a time when more and more consumers are reading articles online, it can be assumed it will find further success in the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jan 2015
$25m
SERIES F
Mar 2014
$12m
SERIES E
Total funding: $55.6m
Company benefits
- Work from home opportunities
- Unlimited vacation
- Generous family leave policy
- 401k with match
Company values
- We are effective
- We are “SCHAFFFF” (Smart, Conversational, Helpful, Accurate, Fast, Fair, Fearless, Fun)
- We are “good eggs” (definition: a friendly, old-fashioned way to describe a good person)
- We communicate well
- We “get better every day”
Company HQ
Financial District, New York, NY
Articles
Leadership
Henry Blodget
(Chair & Co-Founder)Previously worked as a Managing Director and Senior Analyst at Merill Lynch. Was CEO of Cherry Hill Research.
Salary benchmarks
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