Senior Marketing Analyst, Rover

• 3+ years using data to drive business impact, ideally in a marketing, growth, or CRM context
• Strong SQL, including complex queries on large datasets and reviewing others' code
• A track record building reporting and dashboards stakeholders genuinely trust
• Solid statistical grounding with Python or R, and experience owning A/B tests end-to-end
• A clear communicator who enjoys partnering directly with business stakeholders
• Experience with a data visualization tool (e.g., Mode, Looker, Tableau)

Desirable

• Own the reporting, attribution, and analysis that guide how Rover grows customer lifetime value — across our core marketplace and our newer brands
• You'll join Rover's Barcelona Marketing Analytics team as a senior individual contributor partnering closely with Lifecycle Marketing (our CRM / retention function)
• The Barcelona Marketing Analytics team's north star is simple: drive more repeat bookings and lengthen LTV across both pet parents and sitters
• You'll report to the Manager of Marketing Analytics and partner with Lifecycle Marketing, Martech, and Analytics Engineering. As we expand into multi-brand and international marketing, you'll help us see clearly across all of it
• Build marketing reporting leadership relies on. Own the dashboards, data models, and reporting layers Lifecycle Marketing and broader Marketing leads use day-to-day, and fix what's noisy, inconsistent, or missing
• Investigate the business. Lead analysis across retention, LTV, and channel performance — including our multi-brand and international expansion — and turn it into a narrative leaders can act on
• Work the attribution layer. Partner on attribution and measurement so we understand what's driving growth across markets and brands
• Write SQL against large event-based datasets and partner with Analytics Engineering on the marketing data models behind your reporting
• Be the analytical bridge to Martech. QA business logic in our CRM pipelines and validate audience data so campaigns are measurable from day one
• Root-cause the metrics, tying movements to demand- and supply-side dynamics across a two-sided marketplace