Senior Product Marketing Manager, VidMob
$175-195k
+ Equity
Creative data company
Open for applications
Creative data company
101-200 employees
Open for applications
$175-195k
+ Equity
101-200 employees
Company mission
To harness creative data for marketers to make smarter creative and media decisions.
Role
Who you are
- This is a hands-on role for someone who thrives in the balance between strategy and execution, and who's excited to roll up their sleeves to bring products to market, enable our sales team, and deeply understand our competitive landscape
- 5+ years of product marketing experience, with a track record of owning positioning, messaging, and launches end-to-end
- Experience at a Series B or similar-stage company where you've balanced the scrappiness of an early-stage startup with the structure of a growing organization
- Adtech industry experience strongly preferred
- A doer mentality—you're hands-on and don't just set strategy, you execute it
- Excitement for fast-paced growth environments and comfort setting ambitious timelines while remaining flexible when business needs shift
- Confidence to thoughtfully push back on senior leadership when needed
- Exceptional project management and storytelling abilities
- Based in New York with the ability to go into the NYC office as needed
What the job involves
- We're seeking an experienced Product Marketing Manager to join our growing team and drive our go-to-market strategy as we scale
- Be the architect of "what we're saying, to whom, and why it matters"— owning the GTM narrative, positioning, and launch execution, and serving as a key enabler and input across pricing, business case development, and broader go-to-market strategy
- Be the voice of the market internally, partnering with Product to sense market opportunities and translating customer insights into GTM strategies that drive revenue
- Pioneer and test new growth motions—researching, building the case, and implementing innovative GTM and product-led growth strategies
- Become the expert on our competitive landscape and partner ecosystem, using deep market intelligence to identify opportunities and shape our strategic direction
- Get close to customers—shadowing calls, mining Gong for insights, and developing an obsessive understanding of buyer pain points and decision-making processes
- Elevate how we tell our story across every customer touchpoint, shifting from product features to outcome-driven narratives that resonate with buyers
- Transform the effectiveness of our GTM team by creating and delivering enablement that teaches them not just what we do, but how to sell it
- Build the content engine that powers our sales motion—whether creating it yourself or directing resources to produce high-impact collateral on an agile timeline
- Drive product adoption and customer stickiness through strategic communications and enablement designed for our Customer Success team
- Create compelling case studies that bring our customer success stories to life and give our sales team the proof points they need to close deals
Our take
VidMob is a world-leading platform for the Intelligent Creative industry that provides an end-to-end solution to help brands improve their marketing results by unifying creativity and data. It is also the only company in the world to receive a certified creative marketing partner badge from every major social and digital platform.
The platform is designed to help businesses move creative operations to a remote software platform, with an aim to keep the video marketing process flexible even when faced with challenges such as scaling to meet production demand while following best practices. Marketers can uncover richer signals and new opportunities to drive better results, while also tapping into VidMob’s expert creative network and insights.
VidMob is now eyeing global expansion, starting in the European market, and has been releasing new capabilities such as its Creative Automation, which will automate dynamic product ads for Meta before being widely released. This capability will enable direct-to-consumer brands and eCommerce companies to dramatically improve their speed and scale on the platform, therefore improving client retention for VidMob.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$110m
SERIES D
Feb 2021
$50m
SERIES C
Total funding: $204.9m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Alex Collmer
(Founder & Executive Chairman)Studied Engineering at Cornell, and then co-founded and served as CEO at Autumn Games - during which time they founded Vidmob.
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