Customer Marketing & Advocacy, Culture Amp
$190-225k
+ Employee Share Options Program
Platform for staff surveying & analytics
Job no longer available
Platform for staff surveying & analytics
501-1000 employees
Job no longer available
$190-225k
+ Employee Share Options Program
501-1000 employees
Company mission
To build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 10+ years of customer marketing or similar experience, preferably in a SaaS environment. Global experience in APAC (Australia), EMEA, and North America is required
- Proven success in leading large-scale customer advocacy, retention, and expansion programs, with a strong track record of driving measurable business outcomes
- Deep understanding of SaaS customer and product data to identify the optimal paths for engagement and adoption. - Exceptional communication and interpersonal skills, with the ability to influence and inspire internal and external stakeholders
- Demonstrated ability to build and nurture enduring relationships with enterprise customers, from HR practitioners to c-suite leadership/executives, globally
- Strong interpersonal and relationship-building skills to engage and collaborate with stakeholders and achieve a shared path forward to a defined vision
- Results-oriented. Prioritize, plan, coordinate, track, and evaluate projects, programs, and processes with a strong emphasis on tracking and delivering business goals
- Experience with marketing automation platforms, customer relationship management systems, and analytics tools (SFDC, Hubspot, 6Sense, BI platforms like Looker)
- Strategic thinker with the ability to influence and drive cross-functional initiatives
- Strong leadership skills with experience building and managing teams
- Deep analytical mindset with experience in measuring impact across channels and multivariate testing
- Passionate about customer success and committed to building long-term relationships
What the job involves
- As the Director of Customer Marketing at Culture Amp, you will take a strategic leadership role in shaping and executing our customer marketing vision. You will lead initiatives that enhance customer advocacy, drive expansion, and boost retention across our global customer base.
- This role requires a seasoned customer marketing leader with deep experience in SaaS customer marketing. This is a critical role where you’ll work cross-functionally with regional and global marketing, with customer experience, sales, and product teams to create and execute impactful customer-centric campaigns. This position can be performed from our San Francisco or Chicago hubs
- Develop and lead the overarching customer marketing strategy, ensuring alignment with Culture Amp’s business objectives and growth goals
- Drive cross-functional collaboration with product, customer success, sales, and operations to ensure a unified approach to customer experience and success
- Oversee the development of advanced segmentation (ABM) strategies to target expansion opportunities within the customer base
- Create and lead high-impact marketing campaigns designed to increase product adoption, cross-sell, and upsell across diverse customer segments. - Leverage customer insights and data analytics to refine messaging and campaigns, maximizing their relevance and effectiveness
- Lead the design and execution of proactive customer retention programs aimed at minimizing churn and maximizing customer lifetime value
- Implement advanced predictive analytics to identify at-risk customers and develop tailored engagement strategies to re-engage them. - Collaborate with the customer success team to refine and enhance the customer journey, ensuring a seamless and value-driven experience from onboarding through renewal
- Develop and lead customer advocacy programs that turn satisfied customers into brand ambassadors
- Build and nurture a community of customer advocates through initiatives like case studies, testimonials, user groups, and customer advisory boards. - Work closely with the customer success and product teams to identify and engage key customer advocates for speaking opportunities, webinars, and events
- Guide the creation of content that supports every stage of the customer lifecycle, from onboarding to advocacy
- Oversee the development of customer communication strategies, ensuring timely and effective dissemination of key updates, product launches, and success stories. - Ensure that all customer-facing content aligns with Culture Amp’s brand voice and values
- Define and track key performance indicators (KPIs) related to customer advocacy, expansion, and retention
- Provide regular reporting and insights to senior leadership on the impact of customer marketing initiatives. - Continuously refine strategies based on performance metrics, customer feedback, and market trends
- Build, mentor, and lead a high-performing customer marketing team, fostering a culture of innovation, collaboration, and accountability
- Develop talent within the team, providing opportunities for professional growth and ensuring that team members have the skills and resources needed to excel
Our take
The so-called ‘Great Resignation’ highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It differentiates itself through a team of “People Scientists" - organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients.
Culture Amp's unique insights have made major impacts inside boardrooms globally, but lately the company has seen slowing growth and persistent losses (as workplaces shift from culture and DEI). Despite this, the founder and former CEO insists the Unicorn is in a great place to continue pushing its mission, even in this more difficult economic environment.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$82.5m
SERIES E
Total funding: $279.8m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(Co-Founder & Executive Chairman)Former CEO of the company. Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(Co-Founder & CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Co-Founder & Board Member)Former CPO of the company. Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
Caroline Rawlinson
(CEO)Began as Chief Financial and Operational Officer in 2024, becoming CEO in 2026. Previously CFO then COO of MYOB, CFO at Trade Me and Formica Asia.
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