Global Product Marketing Executive, Qustodio
More information about location
Parental control and digital wellbeing software
Be an early applicant
Parental control and digital wellbeing software
21-100 employees
Be an early applicant
More information about location
21-100 employees
Company mission
Qustodio's mission is to help families and educators live smarter in an increasingly digital world.
Role
Who you are
- This hands-on role is perfect for someone who thrives on making things happen — ensuring projects run smoothly, deadlines are met, and teams are aligned
- Ability to write for a variety of marketing materials such as product sheets, product brochures, presentations, videos, animations to communicate the product’s value
- Strong storytelling skills to effectively convey the benefits and use cases of the product
- Strong customer empathy and the ability to identify customer pain points and preferences from beta testing, surveys, and other feedback sessions conducted by the product teams
- Ability to write clear and compelling product positioning and messaging that resonates with target audiences
- Good understanding of product differentiation and the ability to craft unique value propositions
- Ability to translate technical product features into customer-friendly language
- Strong organisational and project coordination skills to handle multiple initiatives, campaigns, and product launches simultaneously
- Ability to meet deadlines and coordinate tasks across teams efficiently
- Proficiency in leveraging data and analytics to measure marketing effectiveness and product success (e.g. , engagement rates, conversion rates, open rates etc)
- Familiarity with tools like Google Analytics, HubSpot, UserFlow and A/B testing frameworks
- You’re an organised, proactive product marketer who enjoys variety and thrives on collaboration.
- You’re just as comfortable mapping out a launch plan and managing deliverables as you are writing sharp, customer-friendly copy
- At least 3 years’ experience in a marketing, communications, or product marketing role in a B2B tech or SaaS environment
- Excellent project coordination and stakeholder management skills
- Strong copywriting and editing ability, with a talent for distilling technical concepts into clear, persuasive language
- Experience developing or supporting GTM plans
- A proactive, solutions-focused approach to challenges and competing priorities
- Experience working with creative teams to deliver high-quality marketing assets
What the job involves
- Our Global Product Marketing team is growing, and we’re looking for a skilled, proactive Product Marketing Executive to help us create, and deliver impactful marketing initiatives across our UK, North America, Australia, and New Zealand markets
- You’ll play an important role in informing our customers about new product releases, increasing product adoption rates, and supporting customer education
- Working closely with our product managers, customer success and sales you’ll help to bring launches, campaigns, and customer communications to life
Our take
With the rise of social media and mobile-first platforms, the risk of online threats and health issues resulting from screen time has ballooned. Children are one of the most at-risk groups, and this has led to a doubling down of efforts to develop mitigation and protection measures. Parental control software has consequently become a key market showing higher-than-anticipated growth that looks set to accelerate going forwards. Tech startup Qustodio has its sights set on becoming a major player.
Qustodio’s parental control tools make for a robust offering. They reduce the threats children are exposed to online, filter and monitor children’s browsing habits, and help instil healthy habits regarding device usage. Crucially, it is one of the few parental control solutions that still offers call and text monitoring. This is an important edge, as competition is otherwise incredibly tight between Qustodio and rivals like NetNanny or Kapersky.
Qustodio, like all major players in the space, will have to contend with the growing concern that the comprehensive permissions it requires leave users open to data privacy breaches. However, this is an area that the industry is working hard to improve on. In 2022, Qustodio was acquired for $52 million by Qoria, formerly Family Zone, an Australian cyber-safety for students platform. This will bolster Qustodio's global reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2014
$1.5m
SEED
Sep 2012
$1m
SEED
Total funding: $2.5m
Company benefits
- Great culture - friendly and emphasises both teamwork and fun
- Our company is home to over 15 nationalities
- Flexible working hours - and there are possibilities to work from home
- Interesting challenges in a fast-growing technology company for you to grind your skills
- Private health insurance
- In-house training and team building events
- A modern and fully equipped office headquarters in Barcelona city center,
- Daily fruit and beverages supply
- Daily catering for lunch
- 23 days of holidays per year. Half day off on your b'day
- Flexible benefits
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Leadership
Eduardo Cruz
(CEO)Previously co-founded digital identity solutions provider Redtrust.
Josep Gaspar
(CTO)With a background in IT management and software architecture, he also founded information security consultancy firm NeutralBit, and co-founded Redtrust.
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